Who Wears the Pants? - The ConsumHERist

by Delia Passi
The Readers Digest website reported the results of an interesting survey they conducted on 16 different country specific websites where they posed a simple question: Who’s the Boss in Your Family - Mom, Dad, the kids or the grandparents?  The results were quite interesting.
In half the countries (11 out of 16 according to [...]

Lies, Damned Lies and Statistics - The ConsumHERist

by Delia Passi
Yesterday, the Gallop organization released a poll on the change in American adult Internet usage in the past year.  Most of the results seem intuitive or unremarkable.  Frequent usage, defined as over an hour online per day, rose by five percentage points from 43% to 48%.  That’s not surprising given [...]

Morning TV Survey Results – The ConsumHERist

by Delia Passi
We recently surveyed the thousands of women in our MedeliaMonitor database on their TV morning show habits and opinions. 271 women responded, providing an interesting insight into what drives women to watch those perky morning hosts.

72% told us that they do watch morning shows, regardless of whether [...]

Real You: Consumer Perception Drives Spending Habits in Down Economy

By Kaira Sturdivant Rouda
Let’s hope the media puts a cheery costume on the economy this Halloween because perception is key to retail spending right now. Unfortunately, women (the vast majority of retail spenders) can’t easily be tricked. You’ll need to treat select consumer segments who are still in the buying spirit.
According to Acxiom Corporation’s Retail [...]

Alpha Panel Marketing and Influencer Women - Purse Strings

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GINGER is a brand new marketing strategy firm in Minneapolis.  Their sweet spot is marketing to women. They have a custom panel of ahead-of-the-curve women in 10 markets in the US who keep them in touch with what women are thinking and doing on a host of subjects. On PurseStrings, find out what Ginger’s Alpha [...]

Where is the EMPATHETIC Marketing?

By Faith Popcorn, Founder
Faith Popcorn’s BrainReserve
The recession is standing marketplaces on their ear.  Our recently completed Recession Survey  (1,011 representative Americans) discovered that from December 2007-May 2008, 42% of consumers gave up their favorite brand while 50% bought more private label products over the same period.
I’d have thought that this kind of brand defection would [...]

All Access Woman Study - Podcast

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Susan Plagemann, VP and Publisher of Marie Claire magazine discusses the results of a study conducted with Unity Marketing on women’s attitudes, called All Access Woman, which provides powerful consumer insights into the psychology of women, her values and priorities and how her value system influences her as a consumer.

Granular “Micro-Precincts” And The Marketer

by Andrea Learned
Whether you are a Gen X, businessman, parent of two grade school kids or a single, female, dog-loving Boomer, you’ve likely come across an ad that was targeted directly at you but completely missed the mark. How does that happen?
Marketers will always fail when they work from a blanket-style hope that “all men/women/children [...]

Faith Popcorn’s BrainReserve TrendWatch - Changing Food Shopping Patterns

by Faith Popcorn
UNMET NEEDS PRIVATE LABEL AND BRAND NAMES CAN MEET

Some consumers are stocking up on sale items, while others prefer to buy a little here, a little there, to make the total bill less painful.
Some consumers are stockpiling food items such as rice, meats, and canned soups, to take advantage of sales and [...]

Quantum Marketing Theory: Relationships Matter. It’s always about relationships.

by Tom Polanski
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” - John Wanamaker
I think we can all agree that the internet is like a giant calculator. Our ability to track is unparalleled and still, money is wasted by advertisers. In this new economic reality, we’re [...]