“High Engagement” Sites of Food, Beverage Brands Top CPG Website Rankings

Consumer packaged goods brand sites attracted a total of 66.4 million U.S. visitors, an increase of 10 percent versus the same period last year, - republished here from a recently released comScore, Inc. study. All of the top ten positions were taken by food or beverage brands. The average visitor made 3.9 visits to [...]

Around the Net: Top Ten Marketing Ideas for 2008, Advertising During Recession

Here is a list of Top 10 Ideas for marketers to consider, from Chief Marketer (plus one from me).

Experiment and Analyze

In Should Marketers Stop Talking About Advertising, our own Mary Lou Roberts in her DIY Marketing blog draws factful conclusions from several recent studies regarding the persistent migration of marketing spending away from more traditional media and towards interactive & social media in particular “emerging channels” which include blogs, social networks, advergaming and beyond. [...]