Muse Communications’ “The Best (and Worst) of 2008″

by P. Stockinger
I recently received a link to a newsletter from Courtney Davis at Muse Communications in Belgium (small country, big ideas). Courtney is a member of the Marketing To Women Network Group on LinkedIn, which if you are involved in marketing to women, I urge you to join.
Muse surveyed marketers for their takes [...]

The Woman Traveler - PurseStrings Tuesday’s - 3pm EST - LIVE

by Maria Reitan
Today, I have Betsy O’Rourke on the program. Betsy is VP of Communications and Marketing at Wyndham Worldwide. We are talking about how Wyndham has focused very successfully on the woman traveler (both business and leisure) – including unique programs that cater just to women.

Shopping Role Reversal Wrap Up - The ConsumHERist

The following is the last in a series of blog entries I did with my comedy writing husband for the Readers Digest website on differences in the ways men and women holiday shop.
The differing attitudes of men and women with regard to shopping are certainly real.  They may not be as dramatic, or humorous, as [...]

Shopping Role Reversal (Part 2) - The ConsumHERist

This is a continuation of last week’s Men Buy, Women Shop blog, which appeared in the Readers Digest website following Black Friday.
When we left Mark and Maria, he had related his tale of triumph in finding a gaming system for son Matt. It was a fairly easy acquisition because he knew exactly what he wanted [...]

How To Give Bad News To a Woman

by Holly Buchanan
Recently I noticed a strange noise coming from my car engine.  The next day, the seat heaters stopped working, then the air stopped coming through the main heater vents.
So, I took my car in to the auto repair shop.  I was thinking this wouldn’t take that long, so I decided to wait.
Half [...]

Men Buy, Women Shop - The ConsumHERist

by Delia Passi, with Greg Smalter
The following entry consists of the first three of seven contributions written by myself and my husband for Readers Digest website, appearing last week.  We’ve left out some tips which can be found at their site.

Mark and Maria (not their real names – their real names are Bud and [...]

Web 2.0, Boomers and the Caregiving Epidemic

By Mary Brown
“There are only four kinds of people in this world…
Those who have been caregivers
Those who currently are caregivers
Those who will be caregivers
Those who will need caregivers”
– Rosalynn Carter, 1997
The “typical” caregiver in the U.S. is a 46-year-old female who works outside of home and spends more than 20 hours per week providing unpaid [...]

Ho-Ho-Holiday Shopping

by Delia Passi

According to a recent survey by The Consumer Reports National Research Center there are big differences between men and women when it comes to holiday shopping.  If I may be so bold…Duh!  Have you been to the mall lately?  Of the men you see there, many are on leashes.
Here are [...]

Attention Moms! Who wants a $25 American Express gift card?

We want to know how YOU decide what your family has for dinner each night. Simply take this 2-minute survey and let your voice be heard!

As a special thank you for your participation, 4 lucky winners will receive a $25 American Express gift card!

Giving Thanks - The ConsumHERist

by Delia Passi
Happy Thanksgiving to all! Maybe you’ve pulled yourself away from the parade, the dinner table, or the football games to check to see what wisdom I have to offer this Thursday. More likely it’s now Monday after the holiday, so I hope you’ve enjoyed yourself.
Did you go shopping? No? A lot of women [...]