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Giving Thanks - The ConsumHERist

by Delia Passi
Happy Thanksgiving to all! Maybe you’ve pulled yourself away from the parade, the dinner table, or the football games to check to see what wisdom I have to offer this Thursday. More likely it’s now Monday after the holiday, so I hope you’ve enjoyed yourself.
Did you go shopping? No? A lot of women [...]

Motrin Moms Are Giving Brand A Headache

by Holly Buchanan
The beautiful thing about social media is that it allows customers and brands to have a two-way conversation.  Before, brands talked at customers, and that was that.  Now, blogs, Youtube, Twitter and other platforms have given customers a voice in the conversation.
Well, moms are certainly speaking up about Motrin’s new video - below [...]

The ConsumHERist - Marketing to Women, Dubai

by Delia Passi
Dubai is a hive of new ultra sleek skyscrapers surrounded by beaches and luxury hotels with extraordinary service.  A man-made residential island is shaped like a palm tree. It is a most extraordinary place where they too are recognizing the importance of the woman consumer. I am visiting Dubai as the opening [...]

The ConsumHERist - What’s New?

by Delia Passi
A young lady I know recently went through a traumatic and tragic life event, which pulled her from her new and exciting college life and thrust her into the role of head of household almost overnight.  She went from worrying about making it to class on time and making good grades to striving [...]

The ConsumHERist - Women’s Consumer Confidence

By, Delia Passi
Wednesday’s news included the Commerce Department’s report on retail sales, which suffered the biggest decline in three years (down 1.2%), and nearly twice the drop predicted by economists.  Auto sales were down about three times as much as the overall number, so that industry is really reeling as we all know.
So the news [...]

The ConsumHERist - Evolution

By, Delia Passi
I think a lot about our primitive instincts, how they came about and how they’ve manifested themselves in our modern behavior.  Of course, the modern behaviors I focus on are the ones that drive women in their shopping and purchasing, and how attention to those primitive instincts often applies when selling to women.
Two [...]

The ConsumHERist - Source Amnesia

By Delia Passi
I came across an article in the NY Times that discusses a phenomenon of the brain called source amnesia that causes us to disconnect a piece of information from its source.  We know that we learned something but can’t connect it to the source where we learned it.  In fact we can often [...]

The ConsumHERist - How the Media is Marketing the Republican Ticket

Women care. Women are the ones not only making donations but asking how they can help. They lead fundraisers and sit on community boards. And yes, many of these women work, have kids and still manage to make cupcakes for the school fundraiser.
Women also get more emotional. They tear at Hallmark commercials and when [...]

Protected: Alpha Women Buy; Gamma Women Share

There is no excerpt because this is a protected post.