The ConsumHERist - Tabloids, Equilibrium and Vera Wang

By Delia Passi
While standing in line at the supermarket cash register yesterday I marveled at the cover story on one of the tabloid magazines on the rack.  It showed Sarah Palin (no, this article is not about her) with a headline about some supposed affair of hers. 
I was stunned - not because a tabloid [...]

Is “Hockey Mom” the New “Soccer Mom”?

One of the main reasons Michele Miller and I wrote The Soccer Mom Myth was to help companies and marketers break through the stereotype of the Soccer Mom to better understand who women really are and why they really buy.   
We’ve found that women don’t like the label “Soccer Mom.”   Yes, Soccer Moms are terrific [...]

The ConsumHERist - Doing What Comes Naturally

By Delia Passi
Before I get started, I want to ask a favor - that you will take 2 quick minutes to particiapte in a survey. Click on the link to particiapte. Thanks in advance for your support! http://www.surveymonkey.com/s.aspx?sm=LgiWO_2bChUY96lEmZ0woLAg_3d_3d
I came across an article on Parenting.com about “what research really says about gender and babies,” [...]

The ConsumHERist - Avoiding Sports Analogies

By Delia Passi
This is one subject I’d like to knock out of the park. If I take the ball and run with it, I can sink a three pointer and cross the finish line.
Men, I know that sports are often a great metaphor for life and that many sports analogies work really well in [...]

The ConsumHERist - Putting on the Dog

By Delia Passi
I ran across a segment from the Today Show with advice courtesy of Cosmopolitan magazine entitled 9 Mind Tricks to Get What You Want, a title you know was meant to run on Cosmo’s cover. Although their context was, not surprisingly, mostly about relationships, I thought their subtle strategies could apply [...]

The ConsumHERist - Selling a Candidate

By, Delia Passi
When I set this blog’s title in stone last week, I kind of figured that it wasn’t going to be much of a challenge to write. I figured I’d check out a speech by each of the presidential candidates, cite how they did or didn’t appeal to women through the use [...]

The ConsumHERist - Words That Speak to Her

By Delia Passi
Picture me (see photo below) telling you that I am excited to have the opportunity to serve you today. Now, picture a man you know saying the same thing. No big difference, right? Most men can say they are excited about an opportunity without feeling too much in touch with [...]

The ConsumHERist - Ah, Italia!

By, Delia Passi
I’m writing this from the comfort of my parents’ home in Italy. (Yeah, poor me, but notice that I am working on my vacation.) I’ve been in Italy for a week and have visited three regions, observing the communications skills of the Italian culture in each. I can’t help [...]

The ConsumHERist - Make it Last!

Girl meets business owner.
Business owner sells product or service to girl.
Girl leaves business owner.
Girl and business owner live satisfied ever after.
It’s not the stuff of dreams, is it? It wouldn’t even make a good story. It happens every day. Yawn. So what is it missing? How about a chase? Girl [...]

How Green Will She Go?

In a meeting with our investors from Greenscape Capital last week one of the partners asserted that in the future wearing a non-organic cotton shirt will be as heinous as if he lit up a cigarette mid-meeting. It’s a vision I buy into, but I question how quickly it’s going to happen. Currently [...]