Frank about Women - PurseStrings - Tuesday 3pm EST - right here!

My guest this Tuesday is Ruthie Winig, Director of PR and Social Marketing at Frank About Women – a Mullen agency. We’ll be talking about social programs that are successfully communicating with women, but in a different space and different way than the traditional approach.

Listening to the “Right” Conversations

By Scott Gold
My kids want a pet. So I did what any self-respecting parent would do and went online in search of the mammal/reptile/rodent that would cause the least damage to our current way of life. Within seconds, I came across a thoughtful recommendation from a consumer about the preferred diaper brand for [...]

Social Media’s ability to Amplify our Generosity - PurseStrings Today 3pm EST - right here

Jody Turner, Founder and Lead Consultant, CultureofFuture.com will be on the program to share some unique insights how world events are impacting our society’s take on “generosity” and how social media is amplifying the cause.

Engaging Women Effectively through Social Media - Purse Strings - Tuesday 3pm EST Live - right here

My guest on Purse Strings today is Lauren McCue, formerly Director, Integrated Marketing Programs, West Coast of MySpace. Previously, Lauren was Fleishman-Hillard’s Managing Supervisor of Global Social Media Practice Group - NGT.
Lauren develops and builds out new/emerging practices within companies that allow for them to handle the ever-growing social landscape.
Lauren and I will discuss [...]

GeekGirlsGuide.com on Purse Strings - Tuesday 3pm EST - Here LIVE

Joining me on Purse Strings tomorrow are Nancy Lyons and Meghan Wilker of Clockwork Active Media Systems. They will talk about their female-friendly tech site GeekGirlsGuide.com, and give us a glimpse into making social networks an easier fit for both consumer and marketers.

Here Comes the New ‘Mom-acracy’

By Greg Furman, Founder/Chairman of The Luxury Marketing Council
America is Quickly Moving to a New “Momacracy”
A telephone survey of 100 CEO Luxury Marketing Council members and, separately, a spring survey by PR firm Fleishman-Hillard, strongly suggest that America is moving to a New Matriarchy.
Women in the luxury arena in the last 15 years have accounted [...]

Johnson’s® Launches New Product Online - for a Cause

By MaryLou Roberts
Yesterday I posted in DIYMarketing on the theme of corporations doing well by doing good. A recent article in Ad Age (subscription required) highlights yet another example that takes a more controlled, corporate-focused tack, but still engages in cause marketing. I wanted to share this with ReachingWomenDaily.
Johnson’s® adult body care line is [...]

What Marketers Can Learn From “25 Random Things”

If you’re on Facebook, you’ve heard of “25 Random Things About Me.”   The idea is, you write down 25 things about yourself people may or may not know, then you tag other friends so they can see what you wrote, and write their own list to share with you and their other friends.
I have to [...]

Social Networking - Can You Combine Professional and Personal?

A friend of mine  who had a Facebook page during her school years recently put up a new page to handle her professional life.   
Natalie Hart at FutureNow shared her dilemma of whether she should separate her personal and professional Facebook life.
This week I created a new Facebook account. Having made my original Facebook account at the [...]

A Whopper of a Blunder - The ConsumHERist

by Delia Passi

A few weeks ago I saw a news item announcing a new campaign for Burger King, crafted by the award winning agency Crispin Porter + Bogusky. The campaign, via an application that you would install on your Facebook profile, encourages users to “de-friend” people who had been “friended” by you previously, in exchange [...]