Building A Brand, Socially Speaking

Six of the current top-ten Web destinations are social. That’s a whole lot of people who want to talk.
Mark Ghuneim of Wiredset suggests that before embarking upon a social media campaign, companies need to learn to follow the rules of social media, like maintaining authenticity and participating consistently. In talking to well-established brands, he’s [...]

The Wisdom of Clicks: Trendspotting With Social Media

Trendspotting is tricky – trends can seem ephemeral and tough to grasp onto. But doing it right could mean the difference between a spike in traffic and a dip, between gaining currency with readers as relevant and becoming that forgotten bookmark.
On terra firma, companies are sending employees all over the globe to snap photos [...]

Why You Should Care About Twitter

I arrived late to Twitter. I started tweeting after attending a BlogHer conference in April and noticing EVERYONE had their laptops open and twitter.com up. I set-up my account and started following a few acquaintances and suddenly I was sucked in. I tried to explain to my husband and close friends [...]

If You’re Going to Social Network - Do it With the Right Crowd

Taking real advantage of the opportunities that social media sites afford means more than that deli.icio.us button at the bottom of a post. At SheFinds and MomFinds, we’re still sifting out the best ways to use these sites to market to women – busy, stylish, connected women in particular – but one thing is clear: [...]

BlogHer Survey - Women Love Blogs (Are you surprised?)

Last week I attended BlogHer’s Business Conference in NYC. They opened the conference by releasing a study about women’s passion for blogging. BlogHer partnered with Compass Partners to do a social media benchmark study of more than 6,000 women. They surveyed 1,250 female Internet users via a nationally representative panel, and 5,000 visitors to BlogHer’s [...]

Social Marketing….Where’s Your Consumer on the Ladder?

Last night I went to a book launch party for Groundswell: Winning in a World Transformed by Social Technologies written by two Forrester vets - Charlene Li and Josh Bernoff.
The book aims to help companies market to people using online social technologies: blogs, social networking sites, YouTube, podcasts etc. etc.

Like the [...]

Adding Social Networks to the Online Branding Mix

 
by Dr. Mary Lou Roberts
At the OnMedia NYC conference earlier this month there was a panel entitled “Cracking the Online Branding Code.” This video snippet argues for niche social networks as key to reaching people with a predisposition toward your brand. It’s hard to argue with that. People who have identified with an interest-based social [...]

Social Shopping - Is it really what she wants?

It’s no surprise we think of Google as the great internet efficiency booster. It’s easy to use and it’s usually right. But try asking Google to help you go shopping online – no dice. Those queries will send you to some random-looking specialty retailers, huge shopping search engines and some social shopping sites. What search [...]

Strategizing for Engagement in Social Media

by Dr. Mary Lou Roberts
The siren song of social media is that it’s really easy to do. An individual or a company can set up a MySpace or Facebook page, establish a presence in Second Life, or start a blog, to name only a few of the possibilities. The danger lies in entering the world [...]

Good Long-weekend Reads

To those of our readers who read my posts - I try to sneak some posts in between our fabulous writers - you know I am big on practical “how-to-lists”, “top-10 lists” and just interesting tid-bits of information - as I believe these sound-bites resonate with busy marketing professionals for their day-to-day work. In [...]