Boomers are Big Spenders … In Restaurants

By Marti Barletta
It seems that Boomers spend more per person on restaurant meals ($1,077 each) than than any other age group according to the National Restaurant Association.  Given their busy schedules and high incomes that shouldn’t be too surprising. It seems that they are also the most quality-minded, least value conscious and most interested in [...]

Why Boomers are the Greenest Generation

By Marti Barletta
You may think that Boomers “buy green” because they are “older shoppers” who are spending more time in the store, looking at packaging and reading product claims, which suggests you think of Boomers as retired people who have plenty of leisure time and nothing better to do than read that oh-so-fascinating package copy.
Think [...]

Couples Can Be Cliché — Boomer Women (aka PrimeTime Women™)

By Marti Barletta
Portray her as independent - couples can be cliché.  Not all women 50+ have partners.  Show her with a vibrant set of peers.  Girlfriends will become increasingly important if she’s widowed, divorced or single.  Women tend to outlive their husbands and remarry less frequently than men; friendships are key.  Another group she’ll be [...]