Program Ads Don’t Stick - The ConsumHERist

by Delia Passi
Why advertise when 91% of women say that advertising does not resonate with them?  Or that 70% of women multi-task during commercials?  Or that women TiVo their way to stretching their precious down time?  You get the picture?  The commercial is out and “engagement” is in.
That’s why I’m a big believer that if [...]

Bad News For Print Mags Means Market Share For The Taking

A blog post last week on Portfolio.com (something like the opposite of irony?) showed some recent circulation numbers for 14 magazines. Many saw percentage drops in the double digits – with O, The Oprah Magazine, Teen Vogue and Vogue all losing over 15%.

Gender Specific Traits Affect Web Usage, Fact or Fiction?

By Tom Polanski, Vice President/Co-founder, eBrand Media & eBrand Interactive
I spent part of the afternoon in our library and came across an article, based on PEW studies, regarding differences in the way that gender searches. All of it is pretty obvious. It’s not rocket science. Gender traits, many of them seemingly stereotypical, carry over to the [...]

Guess what Wednesday? You are now the new “IT” day for email newsletter senders.

I have an email mailing list of just over 30K people. Every week before I hit send I’m faced with the conundrum – are my readers in the mood to receive this newsletter now?
One instance of email overload and they hit the unsubscribe button or – horrors – the spam button causing all ISPs to [...]

Happy Holidays from eBrandMarketing

Happy Holidays to all our readers and writers. While we won’t be disappearing over the holidays, we will be taking it a bit easier while also gearing up for an exciting New Year. I would like to thank everyone who contributed to eBrandMarketing since its inception for some really really great original posts, commentaries and [...]