The LongTail of Retail, and 2008 the Year of Mobile Marketing?

In The LongTail v. the Re-tail, - written for AdvertisingAge (reg required), Al Reis tells of a recent shopping expedition where he drove to three separate retailers looking for 3 separate items (one per retailer) and came home empty handed. In all three cases the items were out of stock. Al, this has [...]

Experiment and Analyze

In Should Marketers Stop Talking About Advertising, our own Mary Lou Roberts in her DIY Marketing blog draws factful conclusions from several recent studies regarding the persistent migration of marketing spending away from more traditional media and towards interactive & social media in particular “emerging channels” which include blogs, social networks, advergaming and beyond. [...]

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