Shopping Role Reversal Wrap Up - The ConsumHERist

The following is the last in a series of blog entries I did with my comedy writing husband for the Readers Digest website on differences in the ways men and women holiday shop.
The differing attitudes of men and women with regard to shopping are certainly real.  They may not be as dramatic, or humorous, as [...]

Shopping Role Reversal (Part 2) - The ConsumHERist

This is a continuation of last week’s Men Buy, Women Shop blog, which appeared in the Readers Digest website following Black Friday.
When we left Mark and Maria, he had related his tale of triumph in finding a gaming system for son Matt. It was a fairly easy acquisition because he knew exactly what he wanted [...]

Men Buy, Women Shop - The ConsumHERist

by Delia Passi, with Greg Smalter
The following entry consists of the first three of seven contributions written by myself and my husband for Readers Digest website, appearing last week.  We’ve left out some tips which can be found at their site.

Mark and Maria (not their real names – their real names are Bud and [...]

Ho-Ho-Holiday Shopping

by Delia Passi

According to a recent survey by The Consumer Reports National Research Center there are big differences between men and women when it comes to holiday shopping.  If I may be so bold…Duh!  Have you been to the mall lately?  Of the men you see there, many are on leashes.
Here are [...]

Giving Thanks - The ConsumHERist

by Delia Passi
Happy Thanksgiving to all! Maybe you’ve pulled yourself away from the parade, the dinner table, or the football games to check to see what wisdom I have to offer this Thursday. More likely it’s now Monday after the holiday, so I hope you’ve enjoyed yourself.
Did you go shopping? No? A lot of women [...]

Which 2008 Campaigns Won with Women? One Week Left to Vote!

It’s Time for the 2008 Marti Awards!
Popular Speaker, Author and Consultant - Marti Barletta (yes Marti also writes for ReachingWomenDaily) and her team at The TrendSightGroup, a consulting think tank that helps companies get smart about Marketing-to-Women, are asking marketing and advertising Pro’s to give their opinions on those 2008 campaigns that resonated well with [...]

In-bound from Obama: 10 Marketing Ideas for 2009

By Drew Neisser
If you think the marketing challenges of 2009 look daunting, imagine for a moment you were Barack Hussein Obama back in 2007.  Being an unknown, untested, awkwardly-named black man with limited resources going against one of the biggest brand names in Democratic politics, you’d hardly anticipate a victory in the playoffs, much less [...]

Motrin Moms Are Giving Brand A Headache

by Holly Buchanan
The beautiful thing about social media is that it allows customers and brands to have a two-way conversation.  Before, brands talked at customers, and that was that.  Now, blogs, Youtube, Twitter and other platforms have given customers a voice in the conversation.
Well, moms are certainly speaking up about Motrin’s new video - below [...]

The ConsumHERist - What’s New?

by Delia Passi
A young lady I know recently went through a traumatic and tragic life event, which pulled her from her new and exciting college life and thrust her into the role of head of household almost overnight.  She went from worrying about making it to class on time and making good grades to striving [...]

The ConsumHERist - Women’s Consumer Confidence

By, Delia Passi
Wednesday’s news included the Commerce Department’s report on retail sales, which suffered the biggest decline in three years (down 1.2%), and nearly twice the drop predicted by economists.  Auto sales were down about three times as much as the overall number, so that industry is really reeling as we all know.
So the news [...]