The ConsumHERist - Evolution

By, Delia Passi
I think a lot about our primitive instincts, how they came about and how they’ve manifested themselves in our modern behavior.  Of course, the modern behaviors I focus on are the ones that drive women in their shopping and purchasing, and how attention to those primitive instincts often applies when selling to women.
Two [...]

The ConsumHERist - Tabloids, Equilibrium and Vera Wang

By Delia Passi
While standing in line at the supermarket cash register yesterday I marveled at the cover story on one of the tabloid magazines on the rack.  It showed Sarah Palin (no, this article is not about her) with a headline about some supposed affair of hers. 
I was stunned - not because a tabloid [...]

How Can We Make Women More Comfortable Spending Online?

Women are less comfortable than men spending money online, and it looks like their hesitance is partially due to the current economic crunch. A new survey by online payment provider eBillme found that more women than men said they would do more shopping online if they felt that they were protected against fraud [...]

The ConsumHERist - Doing What Comes Naturally

By Delia Passi
Before I get started, I want to ask a favor - that you will take 2 quick minutes to particiapte in a survey. Click on the link to particiapte. Thanks in advance for your support! http://www.surveymonkey.com/s.aspx?sm=LgiWO_2bChUY96lEmZ0woLAg_3d_3d
I came across an article on Parenting.com about “what research really says about gender and babies,” [...]

The ConsumHERist - Avoiding Sports Analogies

By Delia Passi
This is one subject I’d like to knock out of the park. If I take the ball and run with it, I can sink a three pointer and cross the finish line.
Men, I know that sports are often a great metaphor for life and that many sports analogies work really well in [...]

When the Going Gets Tough…We Buy Shoes Online

I know it might seem odd to keep insisting that the nation’s current economy means great opportunities for e-tailers and online marketers…but the evidence just keeps piling up.
The most recent I’ve read is an article in Footwear News that highlights some recent successes in online retail:

The ConsumHERist - Ah, Italia!

By, Delia Passi
I’m writing this from the comfort of my parents’ home in Italy. (Yeah, poor me, but notice that I am working on my vacation.) I’ve been in Italy for a week and have visited three regions, observing the communications skills of the Italian culture in each. I can’t help [...]

The ConsumHERist - Make it Last!

Girl meets business owner.
Business owner sells product or service to girl.
Girl leaves business owner.
Girl and business owner live satisfied ever after.
It’s not the stuff of dreams, is it? It wouldn’t even make a good story. It happens every day. Yawn. So what is it missing? How about a chase? Girl [...]

“Start Negotiating” or “Make an Offer” Buttons On Sites Selling High Price Items

by Tom Polanski

eBrand Media has several e-tailers who sell high priced items through their websites. It occurred to me the other day that there is one feature that really could benefit to our clients that is missing from the tens of thousands of sites we’ve visited; a “Start Negotiating” button placed under the “Buy [...]

The ConsumHERist - Women’s Equality

By, Delia Passi
Sometimes when I broach the subject of taking a different approach when selling to women, I get concerned responses as if I’m trying to upset the order of things. After all, haven’t women struggled for decades (some would say centuries) to correct the imbalances in the treatment of women?
I’m as much [...]