Reflections on Brand Beauty

Vacation is over and everyone is looking to return to work trim and healthy, aglow with the radiance of the Summer sun. Everybody wants to look their best heading into Fall, naturally, or with the aid of beauty products.

Mother’s Day is Recession Resistant

By Robert Passikoff
The truth to the statement that “mothers hold their children’s hands for a short while, but their hearts forever” is being substantiated by the fact that even in the current economic downturn nine out of 10 consumers (90%) are still planning to celebrate Mother’s Day.
Celebrants intend to spend an average of $135.00 this [...]

Academy Awards: “The Super Bowl for Women”

by Robert Passikoff
The Academy Awards are called “The Super Bowl for Women,” but female ratings have been on the decline. And while it’s the second-most viewed TV event after the Super Bowl, these days if you’re looking for winners, it’s better to bet on engagement than it is on eyeballs.
Viewership this year is likely to [...]