Power of the Purse – Girl Style - PurseStrings - 7/6 3pm EST - right here

Joining me on the show is Heidi Dangelmaier, founder and CEO of Girl Approved, formerly called 3iying. Girl Approved is an all-girl innovation think tank (read related article in BusinessWeek). She and her girl team work with major brands giving them the insights, creative concepts and strategies they need to succeed with the future generations [...]

Generation Flex: Millennials are the Messaging Amplifiers

In Deloitte’s second “State of Media Democracy” survey, the younger generations of Americans - not surprisingly - are leading the way in embracing new technologies and creating a trickle up effect where older generations are learning from the younger ones.

Fielded by independent research firm the Harrison Group in late October, this latest online survey [...]

Flip-It - Girls React to Bad Ads

Thank you Holly! for bringing these video’s to our attention - they are poignant testimonials to how many advertisers are not connecting with their young female audiences. Holly Buchanen writes on her blog - Marketing to Women Online - about Flip-it:
Flip It is the brain child of Heidi Dangelmaier and the team at 3iying. I’ve [...]

Gen Y Leads Us to Rethink Female-Targeted Marketing Strategies

I recently spoke with Gen Y expert Barbara Bylenga of Outlaw Consulting about her research related to the women born between 1979 and 1997 (currently ages 10 through 28). For perspective, Gen Y is the largest – and in the years to come – the most powerful segment of our population at 80 million strong. [...]

Wish I had said it too…

Ok, I just had to LOL when I saw this from a few days ago, posted by Alison Byrne Fields in her We’ll Know When We Get There blog. Alison credits “the greats minds at threebillion” for the original post, so here goes.

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