How Brands Should Appeal to Women

By Dr. Bob Deutsch
In my work as a cognitive anthropologist I study how the mind works, how people “make meaning,” how people form attachments to things, how people make decisions. Decisions like how to select what to invest in, whether stocks or mates; why and under what conditions, people prefer Coke over Pepsi (or [...]

The Green Mom Eco-Cosm: PurseStrings LIVE 3pm EST today - right here!

Angela Walseng, partner with the Social Studies Group, and Andrea Learned (author, blogger and gender insights/marketing to women thought leader) partnered on a research project that has lead to a white paper entitled: The Green Mom Eco-Cosm: A social study into their motivations, convictions and influence. The research focused on uncovering the various levels of [...]

Chat, Chew and Chocolate on PurseStrings - Jan. 26th 3pm EST - right here!

My guest for next Tuesday’s show is Dena Patton, founder of Chat, Chew and Chocolate… which is all about providing fun, friendship and inspiration for busy Superwomen. So how does a female focused company about making some “me Time” capture women’s attention when they have so little of it to give?
- Maria Reitan

Modern Girl’s Guide to Sticky Situations - PurseStrings Tues. 3pm EST - right here!

My guest Tuesday is Jane Buckingham, founder of Trendera, an innovative marketing and media consulting firm focusing on digital and non traditional trend forecasting. She’s the author of the best-seller “The Modern Girl’s Guide to Life” and is anticipating her newest book out this spring, “The Modern Girl’s Guide to Sticky Situations.” We’ll be talking [...]

Federated Media - Media Trends 2010 - PurseStrings - Tuesday 3pm EST, right here LIVE

My guest on PurseStrings this Tuesday will be Emily Goligoski. Emily works to develop strategic marketing programs for Federated Media, an online publishing company that represents Apartment Therapy, NOTCOT, and BoingBoing among other sites. We’ll be talking about trends that will be key for communicating with women in the marketplace in 2010.
- Maria Reitan

What she’s not telling you - Tracy Chapman on PurseStrings - Tues 3-m EST LIVE right here!

Tomorrow on PurseStrings I will be speaking with Tracy Chapman, co-author of the new book “What she’s not telling you: why women hide the whole truth and what marketers can do about it”

Engaging Women Effectively through Social Media - Purse Strings - Tuesday 3pm EST Live - right here

My guest on Purse Strings today is Lauren McCue, formerly Director, Integrated Marketing Programs, West Coast of MySpace. Previously, Lauren was Fleishman-Hillard’s Managing Supervisor of Global Social Media Practice Group - NGT.
Lauren develops and builds out new/emerging practices within companies that allow for them to handle the ever-growing social landscape.
Lauren and I will discuss [...]

Kleenex Invites You to “Get Mommed”

I have to tell you, I love this concept. Who among us does not have moments when we just want to “get mommed.” We’re feeling sick and want some compassion and care. We feel like the world is against us and we just want to talk to someone who loves us no matter what we do. Sometimes, we just need a hug.

Women’s Gray Matter Isn’t Pink? - The ConsumHERist

by Delia Passi
This week’s Newsweek magazine had a column by science editor Sharon Begley that discussed a new book by neuroscientist Lise Eliot, entitled Pink Brain, Blue Brain:  How Small Differences Grow Into Troublesome Gaps - And What We Can Do About It.  The book throws doubt upon (debunks according to Begley) the many scientific [...]

Women and Their Online Habits - Purse Strings Tuesday 3pm Est

Tune in as Maria interviews Jessica Hogue, Research Director at Nielsen Online, which delivers independent measurement and analysis of online audiences, advertising, video, consumer-generated media, word of mouth, commerce and consumer behavior. Jessica and Maria will discuss a study called Power Moms… a look inside the online habits of women of influence.