Kleenex Invites You to “Get Mommed”

I have to tell you, I love this concept. Who among us does not have moments when we just want to “get mommed.” We’re feeling sick and want some compassion and care. We feel like the world is against us and we just want to talk to someone who loves us no matter what we do. Sometimes, we just need a hug.

Women’s Gray Matter Isn’t Pink? - The ConsumHERist

by Delia Passi
This week’s Newsweek magazine had a column by science editor Sharon Begley that discussed a new book by neuroscientist Lise Eliot, entitled Pink Brain, Blue Brain:  How Small Differences Grow Into Troublesome Gaps - And What We Can Do About It.  The book throws doubt upon (debunks according to Begley) the many scientific [...]

Women and Their Online Habits - Purse Strings Tuesday 3pm Est

Tune in as Maria interviews Jessica Hogue, Research Director at Nielsen Online, which delivers independent measurement and analysis of online audiences, advertising, video, consumer-generated media, word of mouth, commerce and consumer behavior. Jessica and Maria will discuss a study called Power Moms… a look inside the online habits of women of influence.

Update on Marriott and Rape Case

Marriott’s PR efforts took a step in the right direction last week after the uproar over the case of a woman who was raped in the parking lot of a Marriott Hotel in Stamford, CT.

Recession Bust-ers - The ConsumHERist

by Delia Passi
Sunday’s Washington Post had an article by TV journalists and authors of Womenomics, Katty Kay and Claire Shipman, that discussed a number of studies demonstrating how the presence of women in corporate upper management is correlated with better corporate performance.  They suggest that one way to boost the economy would be to increase [...]

Ally Bank’s Winning Strategy - Disappoint Kids

I’ll give Ally Bank this, they got my attention with their new TV ads. Being mean to kids definitely got an emotional reaction out of me.

Program Ads Don’t Stick - The ConsumHERist

by Delia Passi
Why advertise when 91% of women say that advertising does not resonate with them?  Or that 70% of women multi-task during commercials?  Or that women TiVo their way to stretching their precious down time?  You get the picture?  The commercial is out and “engagement” is in.
That’s why I’m a big believer that if [...]

Mom on the Go Network - Purse Strings Today - 3pm EST LIVE

My Guest today on the show is Taiha Wagner. Taiha is the founder of Mom on the Go Network… where she hosts a regular Webcast for busy moms. Taiha comes from a health and wellness background and is focused on meeting mom where she’s craziest… caring for her family’s welfare. How does she do [...]

Only in a Woman’s World - Frito Lay - Purse Strings - Tuesday 3pm EST Here LIVE!

This week’s guest is Becky Frankiewicz, VP Women’s Portfolio Marketing at Frito-Lay North America. On the show, we’ll be talking about the company’s new campaign to launch their female focused product line-up through a campaign called “Only in a Woman’s World.” Why did a company such as Frito-Lay decide to focus on products to appeal to a very specific side of female consumers and how is it paying off?

Do Men and Women Have Different Design Preferences?

Whenever I’m in a meeting about website design, I hear terms like “good design,” “bad design,” “professional design,” “unprofessional design.” It always makes me ask the question - how do you know?

In my marketing to women online research, it’s been hard to find credible research on what website designs appeal to men and to women. I have three big questions: