Gail Evans on Women in the Workplace - Purse Strings 3pm EST - right here

Gail Evans is the best selling author of “Play Like A Man Win Like A Woman” and “She Wins, You Win.”
Evans’ career is vast, beginning in government and culminating as the Executive Vice President of CNN. Evans began working with CNN at its inception in 1980 and was promoted to Executive Vice President for CNN [...]

NBC Universal - on Target Programming for Women - PurseStrings @3pm EST - right here

Tuesday on PurseStrings, I’ll be speaking with Maryam Banikarim, senior VP of NBC Universal Integrated Marketing, the group that spearheads targeted cross-platform media initiatives. She’ll share what exciting things NBC Universal is doing to connect with women and ensure their programming is on target.

Google - Zero Moment of Truth - Purse Strings - 3pm EDT - Nov 1st

Tuesday on Purse Strings, Maria will be discussing the Zero Moment of Truth with the show’s guest, Jim Lecinski, Managing Director of U.S. Sales and Service for Google. Jim recently penned the e-book, Winning the Zero Moment of Truth.

Dr. Carol Orsborn on Boomer Women - Purse Strings - Tuesday, 3pm EDT

On today’s show, I’ll be speaking with Dr. Carol Orsborn … the author of 19 books translated into 15 languages including Vibrant Nation: What Boomer Women 50+ Know, Think, Do and Buy (Reily/Orsborn) and Boom-Marketing to the Ultimate Power Consumer:the Baby Boomer Woman (Brown/Orsborn/Amacom Books) and The Art of Resilience: 100 Paths to [...]

What Women Want @ Home - NBC Universal Insights - Purse Strings - Tuesday 3pm EDT - right here

Today, I’ll be speaking with Melissa Lavigne-Delville, VP Trends and Strategic Insights for Integrated Media at NBC Universal. We’ll be talking about the new study NBCU just conducted that reveals some pretty startling insights into the modern family and women’s preferences on her role within that family.

Purse Strings - Mom’s Initiatives at MOM - 3pm EDT - right here!

My guest today on Purse Strings is Liz Fongemie, SVP and Director of Moms’ Initiatives at Marketing to Moms. This conference is coming up Oct. 19 and 20 in Chicago and Liz shares what’s on tap, including some of the big speakers, research and trend topics.

Fans of Being a Mom.com - PurseStrings - Today 3pm EDT - right here

On PurseStrings today I’m speaking with Meredith Tedford, publisher of Fans of Being a Mom.com – a fast growing site focused on “real” moms. We’ll talk about the secret to her success, what moms are really looking for from companies, and what trends she’s watching in the blogosphere.

Peer Squared - on Purse Strings - Today 3pm EST - right here

Today on PurseStrings, I’ll be speaking with Sandra Rand, marketing manager for Peer 2.
Peer Squared is an online marketing and rewards platform that uses a combination of game-play mechanics, proprietary technology and powerful incentives to harness the power of word-of-mouth marketing on the social web. The company launched a private beta October, 2009, which resulted [...]

Groundswell - on Purse Strings - today at 3pm EDT - right here

Today, I’m speaking with Charlene Li- author of best selling book “Groundswell” and founder of the Altimeter Group.

Helping Men Sell to Women - Purse Strings - Today 3pm EDT - right here!

On today’s show, I’ll be speaking with Jeffery Tobias Halter, author of the book Selling to Men, Selling to Women for a unique and compelling session on Selling and how to overcome the issues that are present for Men as they attempt to sell to Women. We will also explore the challenges that Women [...]