How Brands Should Appeal to Women

By Dr. Bob Deutsch
In my work as a cognitive anthropologist I study how the mind works, how people “make meaning,” how people form attachments to things, how people make decisions. Decisions like how to select what to invest in, whether stocks or mates; why and under what conditions, people prefer Coke over Pepsi (or [...]

The Green Mom Eco-Cosm: PurseStrings LIVE 3pm EST today - right here!

Angela Walseng, partner with the Social Studies Group, and Andrea Learned (author, blogger and gender insights/marketing to women thought leader) partnered on a research project that has lead to a white paper entitled: The Green Mom Eco-Cosm: A social study into their motivations, convictions and influence. The research focused on uncovering the various levels of [...]

PurseStrings LIVE - Chat, Chew & Chocolate

Digital Moms are on the Move

Moms have always been purchasing agents for their households; now they have digital tools to do it.

Power of Cross Media Engagement

Embracing more and different media touch points theoretically optimizes the opportunity a brand has to be exposed to the target consumer.
So reasonable people might ask that if each medium has its strengths, and if a combination of media has the potential for greater potency, won’t the brand with the most touch points win?
The article below [...]

Remodeling Motherhood - PurseStrings - Tues. 3pm EST - right here

My guest for Tuesday’s PurseStrings show is the author of a new book “This is not how I thought it would be: remodeling motherhood to get the lives we want today.” Kristin Maschka is the past president and national spokesperson for Mothers & More… a national organization dedicated to improving the lives of mothers. [...]

When Gender Gets in the Way - The ConsumHERist

by Delia Passi
I just learned of a debate regarding the need for a genderless pronoun.  There has apparently been much discussion about the need for a simple word to replace “he or she,” “he/she,” and so forth when speaking about the abstract person that can be of either gender (like a customer).  The politically correct want to [...]

Pathways to Prosperity - Ginger on Purse Strings - Tuesday 3pm EST - right here

My guests tomorrow will be Mary Van Note and Beth Perro-Jarvis from Ginger.
GINGER is a marketing strategy firm in Minneapolis. Beth and Mary have over 20 years of experience in finding consumer insights, apply new thinking to brands, and having success in the marketplace. We’ll be talking about their involvement in the U.S. State Department’s [...]

Starbucks’ Via, Strikes a Cord with Marketers

By Kate Newlin
Here’s my take:
1. There’s a PowerPoint someplace in Starbucks headquarters which outlines what percentage of the US population relies on instant coffee. Some sub-section of that instant-using universe does it for convenience and portability, but isn’t happy with it.
2. Someone noticed that very few of the instant coffee drinking folk come into Starbucks [...]

What is the Luxury Consumer Consuming? Tuesday LIVE 3pm EST

What is the luxury consumer consuming? Listen in on the latest purchasing trends of this niche consumer, the domino effect on the overall economy, and the all-important upcoming holiday shopping season. What is the luxury consumer consuming? Purse Strings Oct. 6th.