Gross-Out Food Wars

It started with KFC’s bun-less “Double-Down,” two pieces of fried chicken with a burger in the middle. Next came Friendly’s “Ultimate Grilled Cheese Burger Melt” - a hamburger between two grilled-cheese sandwiches.

Put the Brand on the Balance Sheet

The idea of putting the corporate brand on the balance sheet is an audacious proposition. One that can revolutionize marketing, change the role of everyone responsible for the health of brands, and make the US more competitive in the world.

BP - Brand, Business and Culture Misalignment

Branding is all about creating alignment of your company’s business processes with its corporate culture. British Petroleum (BP) provides a case in point of a brand that got way out front of its business process and culture to produce tremendous exposure to risk.

How Brands Should Appeal to Women

By Dr. Bob Deutsch
In my work as a cognitive anthropologist I study how the mind works, how people “make meaning,” how people form attachments to things, how people make decisions. Decisions like how to select what to invest in, whether stocks or mates; why and under what conditions, people prefer Coke over Pepsi (or [...]

The Green Mom Eco-Cosm: PurseStrings LIVE 3pm EST today - right here!

Angela Walseng, partner with the Social Studies Group, and Andrea Learned (author, blogger and gender insights/marketing to women thought leader) partnered on a research project that has lead to a white paper entitled: The Green Mom Eco-Cosm: A social study into their motivations, convictions and influence. The research focused on uncovering the various levels of [...]

PurseStrings LIVE - Chat, Chew & Chocolate

Digital Moms are on the Move

Moms have always been purchasing agents for their households; now they have digital tools to do it.

Power of Cross Media Engagement

Embracing more and different media touch points theoretically optimizes the opportunity a brand has to be exposed to the target consumer.
So reasonable people might ask that if each medium has its strengths, and if a combination of media has the potential for greater potency, won’t the brand with the most touch points win?
The article below [...]

Remodeling Motherhood - PurseStrings - Tues. 3pm EST - right here

My guest for Tuesday’s PurseStrings show is the author of a new book “This is not how I thought it would be: remodeling motherhood to get the lives we want today.” Kristin Maschka is the past president and national spokesperson for Mothers & More… a national organization dedicated to improving the lives of mothers. [...]

When Gender Gets in the Way - The ConsumHERist

by Delia Passi
I just learned of a debate regarding the need for a genderless pronoun.  There has apparently been much discussion about the need for a simple word to replace “he or she,” “he/she,” and so forth when speaking about the abstract person that can be of either gender (like a customer).  The politically correct want to [...]