Reaching Moms on a Small Marketing Budget - Purse Strings, today @ 3pm EDT - right here!

My guest for Tuesday’s show is is Kat Gordon, Founder and Creative Director at Maternal Instinct.
As she began helping clients in the mom business with strategy and copywriting projects, Kat realized she’d tapped a vastly under-served market. There were the “little brands” who couldn’t afford big-city agencies but still wanted quality creative from someone [...]

GenderTalk Works - Purse Strings LIVE

Today, Maria Reitan is speaking with Connie Glaser, speaker and author. You have probably read Swim with the Dolphins – a book focused on women in business. Now, Connie has a new book out – and it’s all about how men and women can get along in the work place. The name – GenderTalk Works.
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Social Trend Spotting on PurseStrings - with Euro RSCG

Today’s guest is Marian Salzman, president of Euro RSCG Worldwide PR. We’re talking about social trend spotting.
- if you missed this great episode, look for podcast link listed in our Purse Strings widget, just below “Recent Posts” left column of this page!

Adult Chocolate Milk - Purse Strings today 3pm EDT - right here

On Purse Strings today, Maria Reitan will be speaking with Nikki Halbur and Tracy Reinhardt, founders of Adult Chocolate Milk.

Boomer Consumer - Purse Strings - 3pm EST Tuesday - right here

Tomorrow, I’ll be speaking with Matt Thornhill, founder and president of The Boomer Project. The Boomer Project is America’s leading authority for information and insight about toda’s Boomer Consumer and the fast-growing 50+ market. We’ll be talking about how to connect with Boomer women.

BeJane’s Chief ‘Jane’ on PurseStrings - 3pm EST Tuesday - right here

Today on Purse Strings I’ll be speaking with Be Jane’s ‘Chief Jane’, Suzanne Horton. BeJane.com empowers women to take on the home remodeling project and change their homes, improve their lives at the same time. BeJane.com just relaunched. We’ll be talking about the economy’s impact on remodeling and how BeJane is meeting women’s need for [...]

PurseStrings LIVE - Gerry Myers of Advisory Link - 3pm EST

Tune in to PurseStrings today as Maria interviews Gerry Myers, CEO, President and Co-Founder of Advisory Link. Gerry is the former owner and president of the Myers Group - a consultancy specializing in marketing to women and helping companies hire, retain more female employees.
Gerry was the first author to publish a book on the [...]

Special Bonus Episode today on PurseStrings - after our regular show!

Tune in @ 3:30pm EST today for a bonus episode as Maria interviews Gerry Myers, CEO, President and Co-Founder of Advisory Link. Gerry is the former owner and president of the Myers Group - a consultantcy specializing in marketing to women and helping companies hire, retain more female employees. Gerry was the first author to [...]

Van Gogh Blue - Sexy Vodka for Gals - PurseStrings - Today 3pm EST - right here

Tuesday, on PurseStrings I”ll be speaking with David Grzelak, Executive Director of Behavioral Brand Planning and Cultural Insights at Engague. Engauge is one of the nation’s largest independent marketing agencies, a total engagement agency that melds technology and creativity to ignite business growth for leading brands. David’s consumer insights inspired the successful and controversial [...]

Duplicating Brand Success, Xerox Moving Up

By Robert Passikoff

As seen in many product categories , copier brands find themselves in a state of flux. To begin with, there is the more accurate description of what today’s copiers actually are, however, that remains a mouthful; “multi-functional product office copier” doesn’t exactly roll trippingly off the tongue. And that’s just the copier side [...]