PurseStrings - 100th Show - Returns, 3pm EST today - right here

On February 8th, 2010, “PurseStrings,” the weekly marketing-to-women radio program on WebmasterRadio.FM, aired its 100th show since its debut in 2007. The “Best of PurseStrings” episode featured a compilation of some of the best shows throughout the past two and a half years. The show’s host, Maria Reitan, is senior principal and chair of the [...]

The Power of Women and How to Reach Them

By Dan Hill
It’s an implicit equation that has hamstrung Western civilization for at least 300 years, and harmed the effectiveness of advertising equally. I’m referring to the equation that judges rationality as superior to emotions, with the former being the cherished fiefdom of male executives at major companies and the latter the touchy-feely and not [...]

Kodak Markets to Mom - on Purse Strings - tomorrow 3pm EST right here!

Change of Program
Tuesday, Maria chats with Susan Stoev, director of current products at Kodak. Kodak is the sponsor of the Marketing to Moms conference. Maria and Susan about Kodak’s approach to capturing Mom’s attention and driving her to purchase, and how to make this practical in any business.

Reflections on Brand Beauty

Vacation is over and everyone is looking to return to work trim and healthy, aglow with the radiance of the Summer sun. Everybody wants to look their best heading into Fall, naturally, or with the aid of beauty products.

Gross-Out Food Wars

It started with KFC’s bun-less “Double-Down,” two pieces of fried chicken with a burger in the middle. Next came Friendly’s “Ultimate Grilled Cheese Burger Melt” - a hamburger between two grilled-cheese sandwiches.

Put the Brand on the Balance Sheet

The idea of putting the corporate brand on the balance sheet is an audacious proposition. One that can revolutionize marketing, change the role of everyone responsible for the health of brands, and make the US more competitive in the world.

BP - Brand, Business and Culture Misalignment

Branding is all about creating alignment of your company’s business processes with its corporate culture. British Petroleum (BP) provides a case in point of a brand that got way out front of its business process and culture to produce tremendous exposure to risk.

How Brands Should Appeal to Women

By Dr. Bob Deutsch
In my work as a cognitive anthropologist I study how the mind works, how people “make meaning,” how people form attachments to things, how people make decisions. Decisions like how to select what to invest in, whether stocks or mates; why and under what conditions, people prefer Coke over Pepsi (or [...]

The Green Mom Eco-Cosm: PurseStrings LIVE 3pm EST today - right here!

Angela Walseng, partner with the Social Studies Group, and Andrea Learned (author, blogger and gender insights/marketing to women thought leader) partnered on a research project that has lead to a white paper entitled: The Green Mom Eco-Cosm: A social study into their motivations, convictions and influence. The research focused on uncovering the various levels of [...]