Program Ads Don’t Stick - The ConsumHERist

by Delia Passi
Why advertise when 91% of women say that advertising does not resonate with them?  Or that 70% of women multi-task during commercials?  Or that women TiVo their way to stretching their precious down time?  You get the picture?  The commercial is out and “engagement” is in.
That’s why I’m a big believer that if [...]

Morning TV Survey Results – The ConsumHERist

by Delia Passi
We recently surveyed the thousands of women in our MedeliaMonitor database on their TV morning show habits and opinions. 271 women responded, providing an interesting insight into what drives women to watch those perky morning hosts.

72% told us that they do watch morning shows, regardless of whether [...]

Around the Net: Top Ten Marketing Ideas for 2008, Advertising During Recession

Here is a list of Top 10 Ideas for marketers to consider, from Chief Marketer (plus one from me).

Is Video the New TV?

From the beginning of the television era marketers have considered it the ultimate brand-building medium. Its tremendous reach coupled with the ability to deliver stunning visual imagery in the context of a compelling message (when we could find one) created awareness and built brands. An article in today’s WSJ Online points out that demand for [...]