How to Catch a Man - Men’s Grooming Market Set to Explode

Experts predict a surge in the men’s grooming market - just as they’ve been doing for the past decade. The men’s grooming market is only about one-fifth the size of the women’s market, according to Euromonitor. But if the men’s market is so dramatically underdeveloped, why has the oft-predicted explosion failed to materialize? Why is it so hard for men’s grooming brands to catch a man?

Word of Mouth Inspiring Design Success - PurseStrings Today 3pm EST - HERE LIVE

By Maria Reitan
Today on PurseStrings I’ll be interviewing Brandi Shigley of Fashion Denver. An internationally recognized handbag designer, her b.shigley designs really took off over word of mouth. Now she helps emerging designers connect with their community to inspire success.

oops - we had a technical mishap today - to listen to the podcast, click [...]

A Whopper of a Blunder - The ConsumHERist

by Delia Passi

A few weeks ago I saw a news item announcing a new campaign for Burger King, crafted by the award winning agency Crispin Porter + Bogusky. The campaign, via an application that you would install on your Facebook profile, encourages users to “de-friend” people who had been “friended” by you previously, in exchange [...]

Social Media “Starting the Conversation” - View Show Here

Mary Lou Roberts speaks at the Conversational Marketing Summit at BrightTalk on ways companies new to social media can use social media for communications - a great guide for “Starting the Conversation”.  For a copy of the Slide Presentation - Click Here. To view the show …..  Just

Aliza Freud CEO of SheSpeaks - Tuesday LIVE on PurseStrings - right here 3pm Eastern

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Today’s guest is Aliza Freud, CEO and founder of SheSpeaks. She just conducted a ground breaking research project on women and their use of social media. We’ll discuss social networking, blogger reach and other topics.

The ConsumHERist - What’s New?

by Delia Passi
A young lady I know recently went through a traumatic and tragic life event, which pulled her from her new and exciting college life and thrust her into the role of head of household almost overnight.  She went from worrying about making it to class on time and making good grades to striving [...]

The ConsumHERist - Women’s Consumer Confidence

By, Delia Passi
Wednesday’s news included the Commerce Department’s report on retail sales, which suffered the biggest decline in three years (down 1.2%), and nearly twice the drop predicted by economists.  Auto sales were down about three times as much as the overall number, so that industry is really reeling as we all know.
So the news [...]

The ConsumHERist - Doing What Comes Naturally

By Delia Passi
Before I get started, I want to ask a favor - that you will take 2 quick minutes to particiapte in a survey. Click on the link to particiapte. Thanks in advance for your support! http://www.surveymonkey.com/s.aspx?sm=LgiWO_2bChUY96lEmZ0woLAg_3d_3d
I came across an article on Parenting.com about “what research really says about gender and babies,” [...]

The ConsumHERist - Avoiding Sports Analogies

By Delia Passi
This is one subject I’d like to knock out of the park. If I take the ball and run with it, I can sink a three pointer and cross the finish line.
Men, I know that sports are often a great metaphor for life and that many sports analogies work really well in [...]

The ConsumHERist - Selling a Candidate

By, Delia Passi
When I set this blog’s title in stone last week, I kind of figured that it wasn’t going to be much of a challenge to write. I figured I’d check out a speech by each of the presidential candidates, cite how they did or didn’t appeal to women through the use [...]