The ConsumHERist - Words That Speak to Her

By Delia Passi
Picture me (see photo below) telling you that I am excited to have the opportunity to serve you today. Now, picture a man you know saying the same thing. No big difference, right? Most men can say they are excited about an opportunity without feeling too much in touch with [...]

All the Cool Marketers are Selling Engagement

The latest buzzword  in marketing is Engagement . Progressive  marketers aim to engaging their customers, in  user-advertiser interaction.  These activities  include commenting, sharing on a social network, playing a video, even clicking on a banner.  Does it work? Traffic is great. But many people question whether engagement marketing has an ROI.  On the one hand [...]

The ConsumHERist - Free Advertising

by Delia Passi
Women are natural communicators. Put a bunch of us together, and almost all of us will have something to add to the conversation. We have opinions, and we like to share them.
This tendency to communicate with each other is probably based on our primitive instincts. I recently heard that women were [...]

The Voice of the Interactive Customer

by Dr. Mary Lou Roberts
Marketers know the importance of understanding their customers—listening to the “voice of the customer.” It’s even more crucial in the era of always-on communications and customer-generated content to be constantly in tune with what’s being said about brands wherever and whenever customers congregate.
The term “voice of the customer” was originally associated [...]

Influence Marketing? Vertical Networks’ Opportunity, Recession Marketing Jitters

Holidays - albeit short ones - are good times to catch up on your reading - and if you did not, well, I did it for you and found a couple good reads you might enjoy.
1. A really good string of discussions (studies, articles & commentaries) on the myths and realities of viral marketing [...]

Strategizing for Engagement in Social Media

by Dr. Mary Lou Roberts
The siren song of social media is that it’s really easy to do. An individual or a company can set up a MySpace or Facebook page, establish a presence in Second Life, or start a blog, to name only a few of the possibilities. The danger lies in entering the world [...]

4 Million Dollar Promotional Coup?

Well, as usual I am kind of late with my holiday shopping so, I hop on Amazon (if Amazon were a place I would live there - anecdotal testament to the continued existence of brick-and-mortar booksellers)….  Apparently Amazon has purchased one of seven copies of J.K. Rowling’s, The Tales of Beedle the Bard at [...]