File Under Making Lemonade: Market To The UK, Where Your T-Shirt Is Practically Free

A recent report from uSwitch.com, a price-comparison service, has predicted that online shopping will account for 19 percent of all retail sales in the UK this year. The report also said that by 2020, 44 percent of sales will be made online, and that number will increase to over 50 percent by 2026 – which [...]

How To Increase Traffic to Your Website

by Holly Buchanan
Wow - I just checked the stats on thesoccermommyth.com and we had a million visitors today! We sold more books than John Grisham! And Ben and Jerry’s just put out a new brand of Chunky Monkey that tastes just like the old brand, but has no fat or calories! Mmmmm….it’s so good.
Holly - [...]

Gender Specific Traits Affect Web Usage, Fact or Fiction?

By Tom Polanski, Vice President/Co-founder, eBrand Media & eBrand Interactive
I spent part of the afternoon in our library and came across an article, based on PEW studies, regarding differences in the way that gender searches. All of it is pretty obvious. It’s not rocket science. Gender traits, many of them seemingly stereotypical, carry over to the [...]

Social Marketing….Where’s Your Consumer on the Ladder?

Last night I went to a book launch party for Groundswell: Winning in a World Transformed by Social Technologies written by two Forrester vets - Charlene Li and Josh Bernoff.
The book aims to help companies market to people using online social technologies: blogs, social networking sites, YouTube, podcasts etc. etc.

Like the [...]

Women and the Power of the Internet

by Fara Warner
Earlier this month, I had the opportunity to hear Meg Whitman, the outgoing chief executive officer of eBay, speak to a small group of women business and community leaders at The Henry Ford, a museum that includes many of the major inventions and innovations of the 19th and 20th centuries.
As Whitman discussed the [...]

We Don’t Shop Like You: Behavior Differences for Men vs. Women in Online Shopping

Mars and Venus lives on in the e-shopping experience. Check-out these 5 insights to male and female online shopping behavior.
1. Men Seek and Destroy, Women Gather information and Save Time
True to their hunting heritage, men shop to kill. In studies guys talk of deals being sought and [...]

Happy Holidays from eBrandMarketing

Happy Holidays to all our readers and writers. While we won’t be disappearing over the holidays, we will be taking it a bit easier while also gearing up for an exciting New Year. I would like to thank everyone who contributed to eBrandMarketing since its inception for some really really great original posts, commentaries and [...]

On Making “Marketing to Women” Obsolete

At the end of a recent interview with me (reg. required), an AdWeek editor pointed out the obvious: that my goal as a marketing to women writer/expert seemed to be to make the topic obsolete. And, I admit – she was right. That perfectly describes my work of seven plus years, despite how [...]

Flip-It - Girls React to Bad Ads

Thank you Holly! for bringing these video’s to our attention - they are poignant testimonials to how many advertisers are not connecting with their young female audiences. Holly Buchanen writes on her blog - Marketing to Women Online - about Flip-it:
Flip It is the brain child of Heidi Dangelmaier and the team at 3iying. I’ve [...]

Marketing to Women - Like Your Audience

“The consumer isn’t a moron, she’s your wife.” (David Ogilvy)
More than 70% of moms believe that marketers aren’t speaking to their needs. Remember that quote about not knowing which part of your marketing dollars ‘don’t work’? Well, I’d venture a guess that it’s the part that doesn’t speak to your audience. Further, [...]