http://www.reachingwomendaily.com Tue, 06 Dec 2011 14:12:33 +0000 http://backend.userland.com/rss092 en Gail Evans is the best selling author of "Play Like A Man Win Like A Woman" and "She Wins, You Win." Evans' career is vast, beginning in government and culminating as the Executive Vice President of CNN. Evans began working with CNN at its inception in 1980 and was promoted to ... http://www.reachingwomendaily.com/2011/12/06/gail-evans-on-women-in-the-workplace-pusre-strings-3pm-est-right-here/ Tomorrow I speak with Maddy Dychtwald who is a nationally recognized author, public speaker, marketing executive and entrepreneur. She has spent nearly twenty-five years deeply involved in exploring and forecasting demographic, lifestyle and consumer marketing trends. In 1986, she co-founded Age Wave, with her husband, Ken. Maddy is the author of ... http://www.reachingwomendaily.com/2011/11/28/influence-women%e2%80%99s-soaring-economic-power-purse-strings-1129-3pm-est-right-here/ Tuesday on PurseStrings, I'll be speaking with Maryam Banikarim, senior VP of NBC Universal Integrated Marketing, the group that spearheads targeted cross-platform media initiatives. She'll share what exciting things NBC Universal is doing to connect with women and ensure their programming is on target. http://www.reachingwomendaily.com/2011/11/14/nbc-universal-on-target-programming-for-women-pursestrings-3pm-est-right-here/ Tuesday on Purse Strings, Maria will be discussing the Zero Moment of Truth with the show's guest, Jim Lecinski, Managing Director of U.S. Sales and Service for Google. Jim recently penned the e-book, Winning the Zero Moment of Truth. http://www.reachingwomendaily.com/2011/11/01/google-zero-moment-of-truth-purse-strings-3pm-edt-nov-1st/ On today's show, I'll be speaking with Dr. Carol Orsborn … the author of 19 books translated into 15 languages including Vibrant Nation: What Boomer Women 50+ Know, Think, Do and Buy (Reily/Orsborn) and Boom-Marketing to the Ultimate Power Consumer:the Baby Boomer Woman (Brown/Orsborn/Amacom Books) and The Art ... http://www.reachingwomendaily.com/2011/10/18/dr-carol-orsborn-on-boomer-women-purse-strings/ Today, I'll be speaking with Melissa Lavigne-Delville, VP Trends and Strategic Insights for Integrated Media at NBC Universal. We'll be talking about the new study NBCU just conducted that reveals some pretty startling insights into the modern family and women's preferences on her role within that family. http://www.reachingwomendaily.com/2011/10/11/what-women-want-nbc-universal-insights-purse-strings-tuesday-3pm-edt-right-here/ My guest today on Purse Strings is Liz Fongemie, SVP and Director of Moms' Initiatives at Marketing to Moms. This conference is coming up Oct. 19 and 20 in Chicago and Liz shares what's on tap, including some of the big speakers, research and trend topics. http://www.reachingwomendaily.com/2011/09/27/purse-strings-moms-initiatives-at-mom-3pm-edt-right-here/ On PurseStrings today I'm speaking with Meredith Tedford, publisher of Fans of Being a Mom.com – a fast growing site focused on "real" moms. We'll talk about the secret to her success, what moms are really looking for from companies, and what trends she's watching in the blogosphere. http://www.reachingwomendaily.com/2011/09/20/fans-of-being-a-momcom-purse-strings-today-3pm-edt-right-here/ Today on PurseStrings, I'll be speaking with Sandra Rand, marketing manager for Peer 2. Peer Squared is an online marketing and rewards platform that uses a combination of game-play mechanics, proprietary technology and powerful incentives to harness the power of word-of-mouth marketing on the social web. The company launched a private ... http://www.reachingwomendaily.com/2011/08/30/peer-squared-on-purse-strings-today-3pm-est-right-here/ Today, I’m speaking with Charlene Li- author of best selling book “Groundswell” and founder of the Altimeter Group. http://www.reachingwomendaily.com/2011/08/23/groundswell-on-purse-strings-today-at-3pm-edt-right-here/