http://www.reachingwomendaily.com Tue, 09 Mar 2010 23:25:50 +0000 http://backend.userland.com/rss092 en Jody Turner, Founder and Lead Consultant, CultureofFuture.com will be on the program to share some unique insights how world events are impacting our society's take on "generosity" and how social media is amplifying the cause. > Did you miss the show? Find the podcast in our podcast widget, left side ... http://www.reachingwomendaily.com/2010/03/09/social-medias-ability-to-amplify-our-generosity-pursestrings-today-3pm-est-right-here/ By Christine Ryder Unless you’ve been living under a rock only Harry Winston could afford or ignoring posts by one of my partners in crime, you’ve seen the statistic touting “85 percent of all brand purchases are made by women.” But did you know that 85 percent translates to something like ... http://www.reachingwomendaily.com/2010/03/05/dialogues-are-a-girl%e2%80%99s-best-friend/ Dr. Bob Deutsch, Brain Sells, Boston The first Baby Boomers will turn 65 in 2011.  In the US alone, more than 3.5 million babies were born in 1946.  Volumes have been written about the Vietnam-era proclivities and behaviors of this post-WWII cohort.  In contrast, our conception of Seniors - what Boomers ... http://www.reachingwomendaily.com/2010/03/01/when-im-sixty-five-how-to-market-to-boomers/ By Christine K. Ryder There is no shortage of “sexy” ads and, much to the delight of 20-25 year-old males, plenty of brands have gone the “butts and boobs” route to grab attention in their ad campaigns. I’m a fan of the campy, hyperbolic ones like those from Axe body spray ... http://www.reachingwomendaily.com/2010/02/24/is-good-the-new-sexy/ Tuesday on PurseStrings, I’ll speak with Tom Anderson – Founder and Managing Partner, Anderson Anayltics. Tom has worked on product and market development projects across several countries and industries including financial services, telecommunications, packaged goods, and travel & entertainment. Tom provides hands-on personalized consultation, high-level advanced statistical and qualitative analysis, and ... http://www.reachingwomendaily.com/2010/02/22/accomplish-insightful-research-in-this-cash-strapped-economy-pursestrings-tuesday-3pm-est-right-here/ By Dr. Bob Deutsch As we age our nostalgic yearnings grow, making us more receptive to advertisers and marketers use of what researchers call "a longing for positive memories from the past." In addition to time's arrow, this desire for nostalgia is further intensified by society's present circumstance of receding ... http://www.reachingwomendaily.com/2010/02/10/valentines-day-the-power-of-nostalgia-in-marketing/ Thanks for listening, if you missed the show, the Podcast will be posted soon. Congratulations to Maria Reitan on her 100th PurseStrings show! Our readers and listeners love the show which we air every week at 3pm EST right from our site. Maria has interviewed many of our featured ... http://www.reachingwomendaily.com/2010/02/08/%e2%80%9cpursestrings%e2%80%9d-100th-show-%e2%80%9cbest-of-pursestrings%e2%80%9d-tomorrow-live-3pm-est/ By Dr. Bob Deutsch In my work as a cognitive anthropologist I study how the mind works, how people “make meaning,” how people form attachments to things, how people make decisions. Decisions like how to select what to invest in, whether stocks or mates; why and under what conditions, people ... http://www.reachingwomendaily.com/2010/02/07/how-brands-should-appeal-to-women/ Angela Walseng, partner with the Social Studies Group, and Andrea Learned (author, blogger and gender insights/marketing to women thought leader) partnered on a research project that has lead to a white paper entitled: The Green Mom Eco-Cosm: A social study into their motivations, convictions and influence. The research focused on ... http://www.reachingwomendaily.com/2010/02/02/the-green-mom-eco-cosm-pursestrings-live-3pm-est-today-right-here/ By Robert Passikoff 62% of Advertisers will Fumble ROI Not all programs are right for all brands, even if it happens to be the Super Bowl. The 8th annual Super Bowl Engagement Survey, conducted by Brand Keys, Inc, reports that when it comes to the monetary return advertisers will get on their ... http://www.reachingwomendaily.com/2010/01/27/advertisers-fumble-roi-with-super-bowl-ads/