Engage Moms via Facebook - Purse Strings - 3pm EST - right here

Today on PurseStrings, I’ll be speaking with Vera Holroyd and Bleema Bershad with Mom Focus Marketing. We’ll be talking about ways to engage Mom, including the rationale behind Facebook engagement and social communities on Mom-related websites.

Chinese Women in the Workforce - PurseStrings - Tuesday 3pm EST - right here!

Tomorrow on PurseStrings, I’ll be speaking with Carol Evans, President of Working Mother Media which publishes Working Mother Magazine. Carol recently met with Chinese women there to better understand their work force challenges. We’ll be speaking about how China is navigating traditional versus contemporary women in the workforce.

Compensating Mommy Bloggers - The Virtue of Transparency

By Dr. Mary Lou Roberts
As I recounted in the first post in this series, I originally became fascinated with mommy blogs by watching my daughter, a new mother at the time. I gradually became aware of their potential as marketing media, although in those early days, I was thinking mostly about their value for targeted [...]