The Power of Women and How to Reach Them

By Dan Hill
It’s an implicit equation that has hamstrung Western civilization for at least 300 years, and harmed the effectiveness of advertising equally. I’m referring to the equation that judges rationality as superior to emotions, with the former being the cherished fiefdom of male executives at major companies and the latter the touchy-feely and not [...]

Why You Need Women On Your Creative Team

By Holy Buchanan
Ok, it’s a stat that’s been beaten to death, but women make or influence 80% of all purchases.
Here’s why I’m trotting it out one more time – women are the majority of purchasers of most products, so your advertising needs to resonate with them. One of the top reasons [...]

How to Create Commercials Women Love

By Holly Buchanan
Every once in a while, a commercial comes along that totally connects with its female audience. Unfortunately, those commercials are rare. And there’s really no excuse for that.
If you want to create a commercial that women will relate and respond to, all you have to do is hang around with women and watch [...]

From Pampers to Discovery Channel, the Winners of the 2008 Marti Awards

You Voted!  Here are the results! Today, The TrendSight Group announced the winners of the Marti Awards, named in honor of company founder, marketing guru, (and ReachingWomenDaily contributor) Marti Barletta. The “Martis” salute marketing campaigns that resonate with women, and this year’s winners come from a variety of fields.
The 2008 Marti recipients are Pampers’ [...]

Which 2008 Campaigns Won with Women? One Week Left to Vote!

It’s Time for the 2008 Marti Awards!
Popular Speaker, Author and Consultant - Marti Barletta (yes Marti also writes for ReachingWomenDaily) and her team at The TrendSightGroup, a consulting think tank that helps companies get smart about Marketing-to-Women, are asking marketing and advertising Pro’s to give their opinions on those 2008 campaigns that resonated well with [...]

Do Women Want to Be Marketed To?

That’s the question I was recently asked by a reader. The answer is, No. No one wants to be “marketed to.” I suspect that’s even more true with women. Why? In some categories, up to 80% of women say advertising does not speak to them.
Another reason [...]