Dialogues Are A Girl’s Best Friend

Unless you’ve been living under a rock only Harry Winston could afford or ignoring posts by one of my partners in crime, you’ve seen the statistic touting “85 percent of all brand purchases are made by women.” But did you know that 85 percent translates to something like $7 TRILLION in spending power?

Real You: Time for another reality check in advertising

     I find quite often when I sit down to tackle my weekly column for Reaching Women Daily, that I have a nagging ad that forces me to rant. I’m sort of a Bob Garfield in the Reaching Women Daily community. Can’t help it, it’s just that I’m surrounded by ads and sometimes they bug me. This [...]

Real You: When everybody’s selling fear, is anybody buying?

Have you hear enough of the ”buy x and if you lose your job we’ll do y” deals? It’s a popularmessage and now, it seems, “everybody’s” doing it. There are way too many Xs and Ys. The Xs include: cars, houses, furniture, suits, airline tickets, gym memberships. And the Ys? Payment for a year, taking the item back, [...]

Real You: When ads distract from editorial’s message it’s less, not MORE

     I love women’s magazines.
     You could almost say I’m an aficionado. But when I buy a magazine, I buy it for a reason. For a tone, and a point. When I’m reading People, for example, I want the ads to complement the content, which would be a completely different tone and ad than i [...]

Which 2008 Campaigns Won with Women? Here’s your Chance to Vote!

It’s TIme for the 2008 Marti Awards!
Popular Speaker, Author and Consultant - Marti Barletta (yes Marti also writes for ReachingWomenDaily) and her team at The TrendSightGroup, a consulting think tank that helps companies get smart about Marketing-to-Women, are asking marketing and advertising Pro’s to give their opinions on those 2008 campaigns that resonated well with [...]

Real You: Volkswagen may be 8th in consumer loyalty, but Routan mom “comedy” misses the mark

by Kaira Sturdivant Rouda
First it was the Brook Shields commercials blaming German engineering for an explosion in births in the U.S. That’s funny. People having babies in order to justify buying a Routan Minivan. Problem with those spots is the pregnant women in each spot come across as idiots. Shields begs husbands to stop them [...]

Gender Specific Traits Affect Web Usage, Fact or Fiction?

By Tom Polanski, Vice President/Co-founder, eBrand Media & eBrand Interactive
I spent part of the afternoon in our library and came across an article, based on PEW studies, regarding differences in the way that gender searches. All of it is pretty obvious. It’s not rocket science. Gender traits, many of them seemingly stereotypical, carry over to the [...]

Automatic Triggers, Fixed Action Patterns and Odd Number Pricing. Turning Browsers into Buyers

by Tom Polanski
Recently, I came across some information about pricing. Researchers at Cornell University believe you’re better off pricing your products with an odd number than with an even number (for example, $39.71 vs. $40.00).
The researchers found that odd numbers cause buyers momentary confusion. Confused, people fall back on associations. And people associate odd numbers [...]

Quantum Marketing Theory: Relationships Matter. It’s always about relationships.

by Tom Polanski
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” - John Wanamaker
I think we can all agree that the internet is like a giant calculator. Our ability to track is unparalleled and still, money is wasted by advertisers. In this new economic reality, we’re [...]

Marketing and Ethics

By Tom Polanski
Marketing created to exploit the uninformed is reprehensible. For better and for worse, depersonalization and anonymity are part and parcel of the web. Since online companies no longer have to live and work in the communities they sell their products and services too, they’re left with names and numbers without a human connection. [...]