Andrea Learned - Today on Purse Strings - 3pm EST right here!

Joining me today is Andrea Learned – Author, blogger, speaker and marketing expert. Andrea is the co-author of “Don’t Think Pink: What Really Makes Women Buy — and How to Increase Your Share of This Crucial Market” We’ll be talking about shifting from women “overdrive” into gender neutral. What does that mean and why your company should consider it.

Andrea Learned - Tuesday on Purse Strings - 3pm EST right here!

For tomorrow’s show, I’ll be interviewing Andrea Learned – Author, blogger, speaker and marketing expert. Andrea is the co-author of “Don’t Think Pink: What Really Makes Women Buy — and How to Increase Your Share of This Crucial Market” We’ll be talking about shifting from women “overdrive” into gender neutral. What does that mean [...]

Andrea Learned - “Marketing to Values-based Consumers” - podcast

Andrea Learned was interviewed recently by Jonathan on The Radiator.  Click here for the podcast.
My guest in this program is Andrea Learned, Burlington-based writer, speaker, blogger, and author on ‘marketing to women’… and men, and people. In this interview we talk a lot about how people buy, how that’s evolving and the forces causing that [...]

Is Marketing to Women Dead? Andrea Learned on PurseStrings

(click on the episode in our PurseStrings player - to your left)
Today I will be talking with  Andrea Learned.  We will be talking about the basics of reaching female consumers, and how transparently marketing to women really serves the gender trend Andrea sees emerging today: men shopping more often and buying certain things using their [...]

The She Spot: Where Women Drive Social Change

by Andrea Learned
Women have a lot of economic and political clout these days. No surprise there. But, it isn’t only as consumers that women wield their power. In fact, by leveraging their well-earned money and time, the women’s market may be an even greater catalyst for social change. Talk about power to the people…
Interestingly, part [...]

How Savvy Consumers See Palin

by Andrea Learned
Every four years, we Americans take our well-practiced consuming cleverness and leverage it to make decisions that will have much longer term national and global repercussions than our choices in material possessions. As consumers, many of us have learned to see marketing for what it is, and now demand much higher standards of [...]

Granular “Micro-Precincts” And The Marketer

by Andrea Learned
Whether you are a Gen X, businessman, parent of two grade school kids or a single, female, dog-loving Boomer, you’ve likely come across an ad that was targeted directly at you but completely missed the mark. How does that happen?
Marketers will always fail when they work from a blanket-style hope that “all men/women/children [...]

Become Your Industry’s Marketing to Women Resource

by Andrea Learned
Share the wealth - we’ve all heard that phrase. But, for traditional industries slowly starting to understand and commit to serving women, therein lies an especially great opportunity: Becoming your industry’s marketing to women resource.
Why? Because, the first in your industry to step out, proclaim a women’s market commitment, DO something with what [...]

Could “Sex Sell” More Savvily?

by Andrea Learned
After this week’s blogosphere discussion of the BMW ad (see my LOW post and my Huffpo piece, if you are interested), and input from a few men who did admit, that - indeed - sex still sells for them (but not the Lolita thing so much), it made me wonder: Could sexual innuendo, [...]

Giving CMOs Their Due

by Andrea Learned
It turns out that the average tenure of a chief marketing officer (CMO) is 22 months. What are brands expecting from these poor people that they’d replace them so quickly? (The moon is not an option, by the way.)
According to Richard Guha, the president of Marketing Executives Networking Group (MENG), brands aren’t giving [...]