The Care and Feeding of your Marketing to Women Brain

by Andrea Learned
As is my routine, a combination of things I’ve read or heard lately have brought me to today’s topic: how to prepare your marketing brain to more effectively reach women. The foundation of this brain training is pretty similar to what you’d undergo to learn any other new-to-you topic: 1) open-mindedness, and 2) [...]

The ‘Green Mommy’ Ecosystem

by Dr. Mary Lou Roberts
Awhile ago I wrote a series about the ‘Mommy Ecosystem.’ The mommy blogs and communities constitute a vibrant extended community that marketers can monitor and reach through specialized advertising networks. I’ve also recognized that this particular ecosystem is becoming greener.
An article in the Baltimore Sun talks about the steps local parents [...]

That Explains It: CMO’s Admit Consumer Insights Not A Priority

by Andrea Learned
What might explain why so many brands still don’t seem to understand the women in their markets? While we are clearly seeing big-ticket ad-campaigns in print and television, and the occasional micro-site more reflective of today’s feminine perspective, disconnects still abound. It may LOOK like brands are trying to reach [...]

One Hit Wonders? Draw No Immediate Conclusions from Marketing to Women Successes

by Andrea Learned
We all know that Dove’s marketing to women efforts have raised the bar, in general, but do marketers look to their example too quickly as the “be all and end all of all things marketing to women?” Very possibly.
The people behind the Dove campaigns have obviously been doing a great job since they [...]

It Takes Feminine Brain Traits to Market to Women

by Andrea Learned
We’ve all got them.  Whether you are male or female, you have the ability to tap into your feminine brain traits to better understand a woman’s buying mind.  You just may be out of practice. 
After a month of speaking to several traditionally male-dominated industry audiences and a day at the M2W Conference in [...]

Wii’s Big Challenge: Targeting Women Without Turning Off Young Men

By Andrea Learned
The team behind the Nintendo Wii has got its work cut out for it. Any company or brand that serves the young male market so very well already, is right to pause and reflect a bit before beginning a more women-focused marketing effort. When I saw the title of Suzanne Vranica’s [...]

Green Steps At Banana Republic: Lessons for All

by Andrea Learned
Women are much more likely to notice initiation and baby steps toward better service and more relevancy. Such things are simply a part of their more holistic buying minds. In relationships, for instance, women really do appreciate the garbage-taking-out and sock-picking-up efforts of their partners. In the consumer market, [...]

Consumer Advisory Boards: Chrysler At The Cutting Edge (Who Knew?)

by Andrea Learned
It is always nice to see a glimmer of hope from a brand in a very troubled industry - especially one that so represents the can-do history of America. And, so it was when I read a MediaPost article by Karl Greenberg about Chrysler’s new consumer advisory board (aka CAB). For [...]