Real You: Strong cologne, thumping hip-hop, and 20-somethings with perfect bodies wearing store merchandise. What store are you in?

By Kaira Sturdivant Rouda
If you answered Abercrombie and Fitch, you just made their marketing department very happy. Illustrating environmental branding at its best, every component of the store from the merchandise and furnishings to the employees and music reinforces the brand. It is the reason why young people go there in droves to shop. Other [...]

Real You: Meet Your New Best Friend

By Kaira Sturdivant Rouda
It’s here: the new, the improved—the affordable Apple iPhone. Companies have started to develop applications for the iPhone with a software development chip released by Apple. This will allow you to create programs consumers need and want without the feel of “in your face” advertising.
Do you hear opportunity ringing? I do! If [...]