Close Up - The ConsumHERist

by Delia Passi
I recently read about a research finding that demonstrated conclusively that “wimps hear dangerous noises differently.”  After wondering why anyone felt compelled to research this kind of thing, I pondered whether I could apply this information to selling to women.
After all, women are generally the more delicate (i.e. smaller) gender and are [...]

Body Language - The ConsumHERist

by Delia Passi
Body language is one of those subjects that fascinate me, and my fascination with it is the only reason I sometimes watch the popular new Fox TV series called Lie to Me.  It’s about an expert on body language who consults in various criminal cases and exposes liars through the subtle signals they [...]