“Dead Brands Walking …”

By James R. Gregory, CEO CoreBrand
Many corporate brands are being damaged or destroyed by the current economic crisis, but it is through no fault of the brands themselves. Even strong brands that help support the reputations of corporations in difficult times can be overwhelmed by mismanagement or financial conditions beyond the ability of the brand [...]

Are you Trustworthy?

by Glenn Geisendorfer, Gabe Goldman
Do you act authentically for your brand? Honestly…sincerely? And importantly, does what you do instill consumer confidence?
In light of hard economic times, consumers need to trust brands now more than ever. They need to be confident, assured in their purchases — particularly if they had to sacrifice to get them. Trustworthy [...]