Effective Cause Marketing

When is cause marketing most effective? When it is tangible. When you get to see the results of your contribution.

Johnson’s® Launches New Product Online - for a Cause

By MaryLou Roberts
Yesterday I posted in DIYMarketing on the theme of corporations doing well by doing good. A recent article in Ad Age (subscription required) highlights yet another example that takes a more controlled, corporate-focused tack, but still engages in cause marketing. I wanted to share this with ReachingWomenDaily.
Johnson’s® adult body care line is [...]

Does Supporting Causes or Cutting Prices Win With Today’s Consumer?

By Holly Buchanan
We keep hearing about consumers who are switching brands to lower priced options to save money during the down economy.    So I was curious - should brands continue to support worthy causes?  Does that still matter to today’s shoppers?   Or are shoppers saying, “I have to vote with my head over my heart [...]