Can I Have Some More, Please?

by Robert Passikoff President, Brand Keys
Starting in August Dunkin’ Donuts is officially tossing the health-football to the consumer by offering good-for-you menu options alongside those warm glazed donuts and dripping Boston creams. The menu debuts August 6th and includes a turkey sausage egg-white sandwich or a vegetable one. Both will be under 300 calories with [...]

The ConsumHERist - Words That Speak to Her

By Delia Passi
Picture me (see photo below) telling you that I am excited to have the opportunity to serve you today. Now, picture a man you know saying the same thing. No big difference, right? Most men can say they are excited about an opportunity without feeling too much in touch with [...]

The ConsumHERist - Ah, Italia!

By, Delia Passi
I’m writing this from the comfort of my parents’ home in Italy. (Yeah, poor me, but notice that I am working on my vacation.) I’ve been in Italy for a week and have visited three regions, observing the communications skills of the Italian culture in each. I can’t help [...]

The ConsumHERist - Make it Last!

Girl meets business owner.
Business owner sells product or service to girl.
Girl leaves business owner.
Girl and business owner live satisfied ever after.
It’s not the stuff of dreams, is it? It wouldn’t even make a good story. It happens every day. Yawn. So what is it missing? How about a chase? Girl [...]

The ConsumHERist - Women’s Equality

By, Delia Passi
Sometimes when I broach the subject of taking a different approach when selling to women, I get concerned responses as if I’m trying to upset the order of things. After all, haven’t women struggled for decades (some would say centuries) to correct the imbalances in the treatment of women?
I’m as much [...]

The ConsumHERist - That’s My Boy!

By, Delia Passi
In almost any office occupied by a woman, you’ll find some indisputable evidence that a woman uses the space. Sometimes it’s a plant or decoration she’s brought in to personalize her space. Frequently it’s a photo or two or ten of friends and family. Sometimes it’s a photo of Brad [...]

The ConsumHERist: Cleanliness is Next to Salesmanship

By, Delia Passi
I recently had the occasion to visit a local tire dealer to buy a new set of tires. The counter person was pleasant enough, the price was reasonable, and once I paid they set about working on installing my tires. It was going to take the better part of an hour [...]

The ConsumHERist - That’s What I Said!

By, Delia Passi
When women and men go into a store, they have different ideas of what it takes to make them a satisfied customer – very different ideas. Men are focused pretty much on one thing, getting in and out in the least amount of time with the product they came for. Men [...]

The ConsumHERist - 4-3-2-1

By Delia Passi
Whenever I talk to the mainly male audiences that take my Selling to Women courses, I offer one very important bit of advice. Actually I offer a lot of very important advice, since men are so often clueless to the idiosyncrasies of communicating with women. And to be honest, women [...]