What CEOs can Learn from Designers

The C-Suite just doesn’t get it. CEOs need designers to teach them about the industry and culture.
By Kate Benson
Designers were the first to embrace fast fashion. They recognized the much broader audience that could be reached and realized that customers would appreciate spending less, occasionally, but still enjoy the brand experience.

Do Men and Women Have Different Design Preferences?

Whenever I’m in a meeting about website design, I hear terms like “good design,” “bad design,” “professional design,” “unprofessional design.” It always makes me ask the question - how do you know?

In my marketing to women online research, it’s been hard to find credible research on what website designs appeal to men and to women. I have three big questions: