Can I Have Some More, Please?

by Robert Passikoff President, Brand Keys
Starting in August Dunkin’ Donuts is officially tossing the health-football to the consumer by offering good-for-you menu options alongside those warm glazed donuts and dripping Boston creams. The menu debuts August 6th and includes a turkey sausage egg-white sandwich or a vegetable one. Both will be under 300 calories with [...]

All the Cool Marketers are Selling Engagement

The latest buzzword  in marketing is Engagement . Progressive  marketers aim to engaging their customers, in  user-advertiser interaction.  These activities  include commenting, sharing on a social network, playing a video, even clicking on a banner.  Does it work? Traffic is great. But many people question whether engagement marketing has an ROI.  On the one hand [...]