Only in a Woman’s World - Frito Lay - Purse Strings - Tuesday 3pm EST Here LIVE!

This week’s guest is Becky Frankiewicz, VP Women’s Portfolio Marketing at Frito-Lay North America. On the show, we’ll be talking about the company’s new campaign to launch their female focused product line-up through a campaign called “Only in a Woman’s World.” Why did a company such as Frito-Lay decide to focus on products to appeal to a very specific side of female consumers and how is it paying off?