Advertisers Reach Women Through Social Media

by Holly Buchanan
Where are all the women at?
This question has been asked for centuries by men. Now it’s being asked more and more by advertisers.The answer? The Internet.The Internet is proving to be the next great medium for advertisers trying to reach women. Websites targeting women are hot commodities, [...]

Marketer’s Goal — Awareness or Attention?

by Dr. Mary Lou Roberts
Most marketers have cut their teeth on the concept of branding and how to measure brand development and effectiveness. I was reminded of the tension between traditional brand metrics and the Internet by this graphic from MarketingCharts Note that Purchase Intention, which can be unreliable, is the top metric [...]