‘Groundswell’, ‘Open Leadership’ author, Charlene Li on Purse Strings, Tuesday - 3pm EST

Happy 2011 to our listeners!!
This Tuesday, I’m speaking with Charlene Li- author of best selling book “Groundswell” and founder of the Altimeter Group.
Charlene Li fills us in on her latest book entitled Open Leadership: How Social Technology Can Transform the Way You Lead.
On this episode, Charlene tells us about her new book, “Open Leadership”, where [...]

Social Marketing….Where’s Your Consumer on the Ladder?

Last night I went to a book launch party for Groundswell: Winning in a World Transformed by Social Technologies written by two Forrester vets - Charlene Li and Josh Bernoff.
The book aims to help companies market to people using online social technologies: blogs, social networking sites, YouTube, podcasts etc. etc.

Like the [...]