Will Your CEO Get Down on His or Her Knees?

by Holly Buchanan
I recently wrote about the dangers of using your CEO as your marketing spokesman right now. With all the bad publicity CEO’s are getting lately, that’s a dangerous tactic. The public is in no mood to bond with a CEO.
Unless….
Is your CEO willing to get down on his knees and shine shoes to [...]

Want More Sales? Make Her Feel Important

by Holly Buchanan
I’m reading Guy Kawasaki’s Reality Check.  It’s packed chock full of great insight and advice.
One of my favorite quotes from the book was at the opening of the chapter - The Art of Selling.
Pretend that every single person you meet has a sign around his or her neck that says, “Make me feel important.”   Not [...]