Match.com and The Importance of Images

I was doing some research on online dating sites, and went to Match.com to see what was new on their site.  The home page image stopped me and my mouse dead in our tracks.
Is it just me?  Am I just getting old?  Or does that look like a 13-year-old girl?    She has this innocent face, [...]

Is “Hockey Mom” the New “Soccer Mom”?

One of the main reasons Michele Miller and I wrote The Soccer Mom Myth was to help companies and marketers break through the stereotype of the Soccer Mom to better understand who women really are and why they really buy.   
We’ve found that women don’t like the label “Soccer Mom.”   Yes, Soccer Moms are terrific [...]

Advertisers Reach Women Through Social Media

by Holly Buchanan
Where are all the women at?
This question has been asked for centuries by men. Now it’s being asked more and more by advertisers.The answer? The Internet.The Internet is proving to be the next great medium for advertisers trying to reach women. Websites targeting women are hot commodities, [...]

If You Have Been Disabled or Have Trouble Viewing This Image….

by Holly Buchanan
Yup, I was reading through my emails, and saw this as the subject line. Of course, my eyes deceived me – the actual line was “If your images have been disabled”  Funny how the mind interprets what the eyes see.
I can’t blame it all on Chardonnay consumption. As the years [...]

Understanding Target Demographic - Purse Strings 3pm Eastern

Author and Marketing Consultant Holly Buchanan discusses how companies should better understand their target demographic when marketing their products and services to Women, plus learn about her book The Soccer Mom Myth.
Hear the Podcast HERE
Read Holly’s posts on our blog

Do Women Want to Be Marketed To?

That’s the question I was recently asked by a reader. The answer is, No. No one wants to be “marketed to.” I suspect that’s even more true with women. Why? In some categories, up to 80% of women say advertising does not speak to them.
Another reason [...]

How To Increase Traffic to Your Website

by Holly Buchanan
Wow - I just checked the stats on thesoccermommyth.com and we had a million visitors today! We sold more books than John Grisham! And Ben and Jerry’s just put out a new brand of Chunky Monkey that tastes just like the old brand, but has no fat or calories! Mmmmm….it’s so good.
Holly - [...]

What Do You Want To Know About Marketing To Women Online

by Holly Buchanan
I never used to be popular at parties. I mean, I dressed up, I was pleasant, I’m a good conversationalist. (OK, there was that one time that I tripped and splattered a whole glass of pinot noir on the hostesses Bichon Frise. Come on - I offered to [...]