Program Ads Don’t Stick - The ConsumHERist

by Delia Passi
Why advertise when 91% of women say that advertising does not resonate with them?  Or that 70% of women multi-task during commercials?  Or that women TiVo their way to stretching their precious down time?  You get the picture?  The commercial is out and “engagement” is in.
That’s why I’m a big believer that if [...]

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