Word of Mouth Inspiring Design Success - PurseStrings Today 3pm EST - HERE LIVE

By Maria Reitan
Today on PurseStrings I’ll be interviewing Brandi Shigley of Fashion Denver. An internationally recognized handbag designer, her b.shigley designs really took off over word of mouth. Now she helps emerging designers connect with their community to inspire success.

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Lauren Weiner, SVP of Meredith Interactive on PurseStrings today - LIVE 3pm EST - right here!

Join Maria Reitan as she interviews Lauren Weiner, SVP of Meredith Interactive. Lauren will be sharing details about the Meredith Women’s Network.
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Click HERE for the report, “Digital Mom” - a two-part report published by Razorfish and CafeMom.

Sona Mehring of Caring Bridge on Tuesday’s PurseStrings

On Tuesday’s PurseStrings I interview Sona Mehring – founder and executive director of Caring Bridge. Caring Bridge is a nonprofit web service that connects family and friends during a critical illness, treatment or recovery. Women comprise the majority of care givers. So how does this organization connect with women in meaningful ways during the time [...]

GENERATION G – Generosity vs. Greed - Today on Purse Strings HERE LIVE 3pm EST

My guest today was Jody Turner, Founder of CultureofFuture.com. Jody is a cultural trend anthropologist who just has co-contributed to the recent trendwatching.com briefing on GENERATION G – The Generosity vs. Greed. We’ll be discussing the different approaches each generation takes when it comes to generosity.
- if you missed our live broadcast, stay tuned [...]

Connecting with Moms through Reality Programming - PurseStrings - LIVE - 3pm EST

On the January 13 edition of PurseStrings, Maria speaks with Hannah Keeley, the host of new PBS reality show “Hannah, Help Me!”  Why is reality programming such a strong marketing tool and how can companies tap into the reality feel to connect with moms?
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Marketing to Women in China and India - Fara Warner LIVE on PurseStrings

Missed the Show? Tune in again for our Podcast - right here on ReachingWomenDaily
Join me, Maria Reitan, as I speak with Fara Warner on marketing to women internationally, specifically the newer markets of India and China.  LIVE on PurseStrings!

The Market Research Event - on Purse Strings Tuesday LIVE - 3pm Eastern

Maria Reitan interviews Kelley Styring - Principal at Insight Farm. Kelley just unveiled exciting new research  at the Institute for International Research’s “The Market Research Event”  about her journey through 7 cities, 5,000 miles in 30 days with her entire family in a Honda Pilot.

Alpha Panel Marketing and Influencer Women - Purse Strings

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GINGER is a brand new marketing strategy firm in Minneapolis.  Their sweet spot is marketing to women. They have a custom panel of ahead-of-the-curve women in 10 markets in the US who keep them in touch with what women are thinking and doing on a host of subjects. On PurseStrings, find out what Ginger’s Alpha [...]

Gamma Women Study Results - Purse Strings

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Author and marketing expert Lisa Johnson – founder and CEO of The Reach Group - is back for another discussion on Gamma Women. Lisa made her debut on the show a few weeks ago, sharing the results of a study she conducted in conjunction with Lisa Finn and Meredith Corp: “The Gamma Factor: Women and [...]

A League of Their Own - Purse Strings

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My guest for Today’s PurseStrings is Aliza Freud, founder and CEO of SheSpeaks, a women’s insights and word-of-mouth marketing network. SheSpeaks helps companies spark women’s interest, obtain candid feedback, grow word-of-mount awareness and build long-term brand advocates.