Reaching Hard to Reach Women - Purse Strings

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Today I spoke with Duane Benson, Executive Director of the Minnesota Early Learning Foundation about reaching hard to reach consumers as the U.S. population becoming increasingly more diverse, plus how companies are investing in reaching these hard to reach moms.

All Access Woman Study - Podcast

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Susan Plagemann, VP and Publisher of Marie Claire magazine discusses the results of a study conducted with Unity Marketing on women’s attitudes, called All Access Woman, which provides powerful consumer insights into the psychology of women, her values and priorities and how her value system influences her as a consumer.

Purse Strings: Knowing your Target Customer

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Catrina McAuliffe, brand planner, talks the importance of really knowing your target customer, plus she shares insight on what goes into excellent consumer insight; and how companies can leverage that information to elevate awareness, drive trial and recommendation of their products and services.

The Gamma Factor: Women and The New Social Currency - LIVE Interview Today 3pm Eastern

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Today’s interview of Lisa Johnson, CEO of Reach Group Consulting, who just released a study she conducted in conjunction with Lisa Finn and Meredith Corp. It’s called “The Gamma Factor: Women and The New Social Currency.” The study highlights five segments within a group of women called “Gammas.” There are 55 million of these women [...]

Influencer, Mobile and Experiential Marketing - Purse Strings

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Join Maria Reitan as she speaks today with Lisa Kovner, U.S. Director of Consumer Marketing at Dermalogica. Lisa will speak about influencer marketing, mobile marketing and experiential marketing - how all are keys to tapping the female head and heart, especially around such a personal topic as beauty.

Trillion Dollar Moms - on Purse Strings

missed the show? - listen to the podcast
Maria Bailey, Founder and CEO of BlueSuitMom.com and author of numerous books speaks about the rapidly developing mommy blogger trend and about women entrepreneurs and why a woman should be more like a man when it comes to business.Join me at 3pm today on PurseStrings where my guest [...]

Understanding Target Demographic - Purse Strings 3pm Eastern

Author and Marketing Consultant Holly Buchanan discusses how companies should better understand their target demographic when marketing their products and services to Women, plus learn about her book The Soccer Mom Myth.
Hear the Podcast HERE
Read Holly’s posts on our blog

Trend Watching - Live 3p Est

 
Learn about trend watching plus who are Twisted Traditonalists and what kind of impact they will have on future generations with Nancy Robinson, VP Consumer Strategist of Iconoculture
 
Click to Listen Now
Next Tuesday - Holly Buchanan talks to Maria about the Soccer Mom Myth - don’t miss!

Purse Strings now on eBrandMarketing

Tune in Live every Tuesday 3:00 PM EST - right here!
Purse Strings, with Maria Reitan, of Carmichael Lynch Spong, is a program focused on marketing to women.