WHEN I’M SIXTY-FIVE: How To Market To Boomers

Dr. Bob Deutsch, Brain Sells, Boston
The first Baby Boomers will turn 65 in 2011.  In the US alone, more than 3.5 million babies were born in 1946.  Volumes have been written about the Vietnam-era proclivities and behaviors of this post-WWII cohort.  In contrast, our conception of Seniors - what Boomers soon will be - is [...]

Boomers are Big Spenders … In Restaurants

By Marti Barletta
It seems that Boomers spend more per person on restaurant meals ($1,077 each) than than any other age group according to the National Restaurant Association.  Given their busy schedules and high incomes that shouldn’t be too surprising. It seems that they are also the most quality-minded, least value conscious and most interested in [...]