MEN SHOP TOO: How To Market To Men

By Bob Deutsch
Men are, well, men. They live in the ‘now.’ They are concrete thinkers that like to consummate, finish. A male axiom is “complete what you set out to do.” Men are interested in power and in looking good, even more than being good. In short, that’s the nature of [...]

How to Catch a Man - Men’s Grooming Market Set to Explode

Experts predict a surge in the men’s grooming market - just as they’ve been doing for the past decade. The men’s grooming market is only about one-fifth the size of the women’s market, according to Euromonitor. But if the men’s market is so dramatically underdeveloped, why has the oft-predicted explosion failed to materialize? Why is it so hard for men’s grooming brands to catch a man?

Andrea Learned - “Marketing to Values-based Consumers” - podcast

Andrea Learned was interviewed recently by Jonathan on The Radiator.  Click here for the podcast.
My guest in this program is Andrea Learned, Burlington-based writer, speaker, blogger, and author on ‘marketing to women’… and men, and people. In this interview we talk a lot about how people buy, how that’s evolving and the forces causing that [...]

Essential Signposts for Telling a Brand Story

by Dan Hill
A brand has to be more than just a guarantee because a guarantee is too rationally oriented-A brand transcends product, and creating an emotional aura around a brand must transcend it because a guarantee focuses on an often stated, explicit brand-product relationship. An emotional aura concerns the intuitive brand-consumer relationship. This split is [...]

As The Pendulum Swings: Men Are the New “It” Shoppers

by Andrea Learned
You know how the pendulum swings, don’t you? It starts with huge arcs of differences in opinions, perspectives and ways of doing things, and slowly calms itself down with smaller arcs of movement and a more steady hum to its swing. Well, I see a marketing equivalent.
For years and years, [...]

Can Marketing to Women Become More Compelling for Men?

by Andrea Learned
How does “marketing to women” become compelling for men (especially those in traditional industries) who just don’t see it as relevant to their success? This has been the question driving my passion and research of late, and, interestingly, it has taken me back to the truths of human behavior: sex and [...]