Kodak Captures Mom’s Attention - PurseStrings - Tuesday 3pm EST - right here

My guest Tuesday is Susan Stoev, director of current products at Kodak. Kodak is this year’s sponsor of the Marketing to Moms conference and we’ll be talking about Kodak’s approach to capturing Mom’s attention and driving her to purchase.

Working Mother Media - Purse Strings Tuesday 3pm EST - right here!

On Tuesday’s episode of Purse Strings my guest will be Carol Evans, CEO and founder of Working Mother Media - home of Working Mother Magazine. Carol founded working mother media in 2001. Between Working Mother’s 100 Best Companies list to their Town Halls and Multi-Cultural Conferences, Carol and her team are making life better for the 26 million working moms in American and their families.

Carol and I talk about some of the challenges facing working moms today and how marketers can help.

The New Female Consumer: The Rise of the Real Mom, PurseStrings Tuesday 3pm LIVE - right here!

My guest Tuesday is Ann Mack, director of trend spotting at JWT. Ann oversees trends analysis, thought leadership and other content initiatives. She joins me to talk about the white paper she released with co-author Marissa Miley, a Manhattan-based journalist and new York Times best-selling author, who is a former staff writer at Advertising Age. This white paper was recently showcased in Advertising Age… its entitled: The New Female Consumer: The Rise of the Real Mom.

Dialogues Are A Girl’s Best Friend

Unless you’ve been living under a rock only Harry Winston could afford or ignoring posts by one of my partners in crime, you’ve seen the statistic touting “85 percent of all brand purchases are made by women.” But did you know that 85 percent translates to something like $7 TRILLION in spending power?

Digital Moms are on the Move

Moms have always been purchasing agents for their households; now they have digital tools to do it.

Highlights from the M2Moms Conference - Purse Strings today 3pm EST

My guest this week is Elizabeth Frongemie, VP of Sales and Project Manager of M2Moms… PME Enterprises’ hallmark marketing to mom conference. It just wrapped October 22, and for those who did not attend, Liz will highlight some of the key insights into successfully marketing to moms today.
- Maria Reitan

Ally Bank’s Winning Strategy - Disappoint Kids

I’ll give Ally Bank this, they got my attention with their new TV ads. Being mean to kids definitely got an emotional reaction out of me.

Mom on the Go Network - Purse Strings Today - 3pm EST LIVE

My Guest today on the show is Taiha Wagner. Taiha is the founder of Mom on the Go Network… where she hosts a regular Webcast for busy moms. Taiha comes from a health and wellness background and is focused on meeting mom where she’s craziest… caring for her family’s welfare. How does she do [...]

Compensating Mommy Bloggers - The Virtue of Transparency

By Dr. Mary Lou Roberts
As I recounted in the first post in this series, I originally became fascinated with mommy blogs by watching my daughter, a new mother at the time. I gradually became aware of their potential as marketing media, although in those early days, I was thinking mostly about their value for targeted [...]

Here Comes the New ‘Mom-acracy’

By Greg Furman, Founder/Chairman of The Luxury Marketing Council
America is Quickly Moving to a New “Momacracy”
A telephone survey of 100 CEO Luxury Marketing Council members and, separately, a spring survey by PR firm Fleishman-Hillard, strongly suggest that America is moving to a New Matriarchy.
Women in the luxury arena in the last 15 years have accounted [...]