Dialogues Are A Girl’s Best Friend

Unless you’ve been living under a rock only Harry Winston could afford or ignoring posts by one of my partners in crime, you’ve seen the statistic touting “85 percent of all brand purchases are made by women.” But did you know that 85 percent translates to something like $7 TRILLION in spending power?

Digital Moms are on the Move

Moms have always been purchasing agents for their households; now they have digital tools to do it.

Highlights from the M2Moms Conference - Purse Strings today 3pm EST

My guest this week is Elizabeth Frongemie, VP of Sales and Project Manager of M2Moms… PME Enterprises’ hallmark marketing to mom conference. It just wrapped October 22, and for those who did not attend, Liz will highlight some of the key insights into successfully marketing to moms today.
- Maria Reitan

Ally Bank’s Winning Strategy - Disappoint Kids

I’ll give Ally Bank this, they got my attention with their new TV ads. Being mean to kids definitely got an emotional reaction out of me.

Mom on the Go Network - Purse Strings Today - 3pm EST LIVE

My Guest today on the show is Taiha Wagner. Taiha is the founder of Mom on the Go Network… where she hosts a regular Webcast for busy moms. Taiha comes from a health and wellness background and is focused on meeting mom where she’s craziest… caring for her family’s welfare. How does she do [...]

Compensating Mommy Bloggers - The Virtue of Transparency

By Dr. Mary Lou Roberts
As I recounted in the first post in this series, I originally became fascinated with mommy blogs by watching my daughter, a new mother at the time. I gradually became aware of their potential as marketing media, although in those early days, I was thinking mostly about their value for targeted [...]

Here Comes the New ‘Mom-acracy’

By Greg Furman, Founder/Chairman of The Luxury Marketing Council
America is Quickly Moving to a New “Momacracy”
A telephone survey of 100 CEO Luxury Marketing Council members and, separately, a spring survey by PR firm Fleishman-Hillard, strongly suggest that America is moving to a New Matriarchy.
Women in the luxury arena in the last 15 years have accounted [...]

Reaching Niche Audiences: Pushing the Message

by Mary Lou Roberts
Marketers need to achieve significant reach among desirable niche audiences to acquire new customers. That’s how I’m loosely using the term ‘push’– to get the message out and to use the responses for traditional CRM or community-building. Advertising networks are available for that purpose, and today verticals have taken center stage.
There is [...]

Reaching Niche Audiences: Consumer Pull

By Mary Lou Roberts
The numbers I quoted in part 1 of this series paint a fascinating picture of young mothers connected to one another by technology and common interests. We ended on the question, “How do marketers reach them?”
Reaching targeted audiences, on and off the web, becomes a more significant issue every day. Audiences continue [...]

Johnson’s® Launches New Product Online - for a Cause

By MaryLou Roberts
Yesterday I posted in DIYMarketing on the theme of corporations doing well by doing good. A recent article in Ad Age (subscription required) highlights yet another example that takes a more controlled, corporate-focused tack, but still engages in cause marketing. I wanted to share this with ReachingWomenDaily.
Johnson’s® adult body care line is [...]