Reaching Niche Audiences: Pushing the Message

by Mary Lou Roberts
Marketers need to achieve significant reach among desirable niche audiences to acquire new customers. That’s how I’m loosely using the term ‘push’– to get the message out and to use the responses for traditional CRM or community-building. Advertising networks are available for that purpose, and today verticals have taken center stage.
There is [...]

Reaching Niche Audiences: Consumer Pull

By Mary Lou Roberts
The numbers I quoted in part 1 of this series paint a fascinating picture of young mothers connected to one another by technology and common interests. We ended on the question, “How do marketers reach them?”
Reaching targeted audiences, on and off the web, becomes a more significant issue every day. Audiences continue [...]

Johnson’s® Launches New Product Online - for a Cause

By MaryLou Roberts
Yesterday I posted in DIYMarketing on the theme of corporations doing well by doing good. A recent article in Ad Age (subscription required) highlights yet another example that takes a more controlled, corporate-focused tack, but still engages in cause marketing. I wanted to share this with ReachingWomenDaily.
Johnson’s® adult body care line is [...]

How to Create Commercials Women Love

By Holly Buchanan
Every once in a while, a commercial comes along that totally connects with its female audience. Unfortunately, those commercials are rare. And there’s really no excuse for that.
If you want to create a commercial that women will relate and respond to, all you have to do is hang around with women and watch [...]

Moms are Rating Everything. . .Well, Sort of!

by Dr. Mary Lou Roberts
The Wall Street Journal just publicized a study of what researchers Penn, Schoen and Berland call the “New Information Shoppers.” It’s not surprising to those of us who’ve followed research on the growing importance of consumer ratings/reviews,  but it does indicate that the trend continues.

It reminded me of a site one [...]

Motrin Moms Are Giving Brand A Headache

by Holly Buchanan
The beautiful thing about social media is that it allows customers and brands to have a two-way conversation.  Before, brands talked at customers, and that was that.  Now, blogs, Youtube, Twitter and other platforms have given customers a voice in the conversation.
Well, moms are certainly speaking up about Motrin’s new video - below [...]

Become Your Industry’s Marketing to Women Resource

by Andrea Learned
Share the wealth - we’ve all heard that phrase. But, for traditional industries slowly starting to understand and commit to serving women, therein lies an especially great opportunity: Becoming your industry’s marketing to women resource.
Why? Because, the first in your industry to step out, proclaim a women’s market commitment, DO something with what [...]

Trillion Dollar Moms - on Purse Strings

missed the show? - listen to the podcast
Maria Bailey, Founder and CEO of BlueSuitMom.com and author of numerous books speaks about the rapidly developing mommy blogger trend and about women entrepreneurs and why a woman should be more like a man when it comes to business.Join me at 3pm today on PurseStrings where my guest [...]

Trend Watching - Live 3p Est

 
Learn about trend watching plus who are Twisted Traditonalists and what kind of impact they will have on future generations with Nancy Robinson, VP Consumer Strategist of Iconoculture
 
Click to Listen Now
Next Tuesday - Holly Buchanan talks to Maria about the Soccer Mom Myth - don’t miss!

The ‘Green Mommy’ Ecosystem

by Dr. Mary Lou Roberts
Awhile ago I wrote a series about the ‘Mommy Ecosystem.’ The mommy blogs and communities constitute a vibrant extended community that marketers can monitor and reach through specialized advertising networks. I’ve also recognized that this particular ecosystem is becoming greener.
An article in the Baltimore Sun talks about the steps local parents [...]