Motrin Moms Are Giving Brand A Headache

by Holly Buchanan
The beautiful thing about social media is that it allows customers and brands to have a two-way conversation.  Before, brands talked at customers, and that was that.  Now, blogs, Youtube, Twitter and other platforms have given customers a voice in the conversation.
Well, moms are certainly speaking up about Motrin’s new video - below [...]

Become Your Industry’s Marketing to Women Resource

by Andrea Learned
Share the wealth - we’ve all heard that phrase. But, for traditional industries slowly starting to understand and commit to serving women, therein lies an especially great opportunity: Becoming your industry’s marketing to women resource.
Why? Because, the first in your industry to step out, proclaim a women’s market commitment, DO something with what [...]

Trillion Dollar Moms - on Purse Strings

missed the show? - listen to the podcast
Maria Bailey, Founder and CEO of BlueSuitMom.com and author of numerous books speaks about the rapidly developing mommy blogger trend and about women entrepreneurs and why a woman should be more like a man when it comes to business.Join me at 3pm today on PurseStrings where my guest [...]

Trend Watching - Live 3p Est

 
Learn about trend watching plus who are Twisted Traditonalists and what kind of impact they will have on future generations with Nancy Robinson, VP Consumer Strategist of Iconoculture
 
Click to Listen Now
Next Tuesday - Holly Buchanan talks to Maria about the Soccer Mom Myth - don’t miss!

The ‘Green Mommy’ Ecosystem

by Dr. Mary Lou Roberts
Awhile ago I wrote a series about the ‘Mommy Ecosystem.’ The mommy blogs and communities constitute a vibrant extended community that marketers can monitor and reach through specialized advertising networks. I’ve also recognized that this particular ecosystem is becoming greener.
An article in the Baltimore Sun talks about the steps local parents [...]