Reality of Working Women … PurseStrings, Tuesday 3pm EST - right here!

My guest this week is Mya Frazier, content director at Engauge. Mya recently authored a white paper in Ad Age called “The Reality of the Working Woman… her impact on the female target beyond consumption.” We’ll be talking about how women are changing the work force, but how life at home hasn’t changed and [...]

Women & the Influence of Design - 3 tips - PurseStrings 7/13 LIVE 3pm EST - right here

- Missed the show? Find the podcast in our PurseStrings archive - left side of this page, under “Recent Posts”.
Tuesday I will be speaking with Renita Van Dusen, Founder and CEO of Affina … a strategic design firm that specializes in marketing to women. We’ll be talking about the influence of design on [...]

Shiny New Things - the Power of Early Adopters - Purse Strings - Tuesday 3pm EST - right here

My guest for Tuesday’s show is Laura Rich – journalist, author of a white paper Shiny New Things that was just featured in Advertising Age. It’s all about the power of the early adopter to influence others and why marketers need to know who these people are in their industry.

Life’s Little Imperfections - How Marketers can Help - PurseStrings 4/20 3pm EST - tune in here

On Tuesday’s show, I’m talking with Lucy Danziger, editor-in-chief of Self. Danziger has been featured on several television shows, including Today, The View and Good Morning America. She also keeps a daily blog on the Self web site titled True to my SELF.

Danziger has co-authored a book with Dr Catherine Birndorf called The Nine Rooms of Happiness: Loving Yourself, Finding Your Purpose, and Getting over Life’s Little Imperfections. She’ll share how everyone woman can achieve her own brand of happiness and how marketers can help.

Dialogues Are A Girl’s Best Friend

Unless you’ve been living under a rock only Harry Winston could afford or ignoring posts by one of my partners in crime, you’ve seen the statistic touting “85 percent of all brand purchases are made by women.” But did you know that 85 percent translates to something like $7 TRILLION in spending power?

PurseStrings 100th Show - “Best Of PurseStrings” - Tuesday LIVE 3pm EST - right here

Thanks for listening, if you missed the show, the Podcast will be posted soon.
Congratulations to Maria Reitan on her 100th PurseStrings show! Our readers and listeners love the show which we air every week at 3pm EST right from our site. Maria has interviewed many of our featured contributors, from Andrea Learned & [...]

How Brands Should Appeal to Women

By Dr. Bob Deutsch
In my work as a cognitive anthropologist I study how the mind works, how people “make meaning,” how people form attachments to things, how people make decisions. Decisions like how to select what to invest in, whether stocks or mates; why and under what conditions, people prefer Coke over Pepsi (or [...]

Modern Girl’s Guide to Sticky Situations - PurseStrings Tues. 3pm EST - right here!

My guest Tuesday is Jane Buckingham, founder of Trendera, an innovative marketing and media consulting firm focusing on digital and non traditional trend forecasting. She’s the author of the best-seller “The Modern Girl’s Guide to Life” and is anticipating her newest book out this spring, “The Modern Girl’s Guide to Sticky Situations.” We’ll be talking [...]

What she’s not telling you - Tracy Chapman on PurseStrings - Tues 3-m EST LIVE right here!

Tomorrow on PurseStrings I will be speaking with Tracy Chapman, co-author of the new book “What she’s not telling you: why women hide the whole truth and what marketers can do about it”

Women Business Travelers - PurseStrings - Tues. 3pm EST, here!

Tomorrow (Tuesday) on PurseStrings, I’ll be speaking with Aurora Toth, VP of Marketing for Country Inns & Suites, who will share some new insights into women, business travel and how it’s not ALL work on the road.